E-commerce is a rapidly growing industry, with global sales expected to reach $5.9 trillion by the end of 2023. While the opportunities for success in this space are vast, many entrepreneurs still struggle to find their footing. Andres Corona, an e-commerce entrepreneur who has built a multi-million dollar business in the industry, has learned several lessons that he believes are crucial for anyone looking to succeed in this space. Here’s a summary of five of his most valuable insights:
Lesson #1: Dedication is key
“[E-commerce] is not the type of business where you’re going to have overnight success. It doesn’t happen,” says Corona. “And when it does, it’s usually just because of luck, and it isn’t something that’s really replicable.”
Corona’s first lesson on e-commerce is that dedication is key to success. Success requires time and effort, and those who are willing to dedicate themselves to the process are the ones who will succeed.
He points out that the people who achieve success in this space are the ones who take the time to call providers and get the best deals with wholesalers. This means that e-commerce entrepreneurs must be willing to put in the time and effort to find the right products, build relationships with suppliers, and market their products effectively.
Lesson #2: Have a passion for the business
Having a passion for the business is critical to achieve success. This is a big lesson for Andres Corona since he started in the e-commerce space by selling protein shakes and other health-related products. He slowly built his business by obsessing over these products and finding ways to make them more appealing to his customers. And now, he has ventured into offering automation services for others who want to make their mark in the e-commerce industry and coaching anyone who needs a helping hand.
“My first love is e-commerce, and it’s the business that I want to develop over the next few years,” says Corona.
He advises anyone looking to succeed in e-commerce to find a niche that they are passionate about and build their business around it.
Lesson #3: Do your due diligence
“Relying on guts, luck, or letting enthusiasm drive you to make decisions aren’t good stand-ins for research,” says Corona. “We teach it to people who buy our course, and we do it for the people who buy our e-commerce automation service. Either way, the research has to happen.”
Doing research is an integral part of the e-commerce industry. Without due diligence on the best products to market, one might find it difficult to earn—let alone succeed— in e-commerce.
Lesson #4: Invest in visibility
When it comes to e-commerce, one of the most critical aspects of success is getting products in front of the right people. But with so many different ways to increase the visibility of a product or service, it can be challenging for entrepreneurs to choose the best method for their specific target market.
For Corona, having a great product is the best way to increase visibility.
“You don’t need to do any advertising of your products on Amazon because Amazon is a platform that will help your listing show up,” he explains. “It won’t happen on its own, though; you still have to do great product research and make sure to publish good products.”
Lesson #5: Build solid relationships
Another important lesson Andres Corona learned after years of doing e-commerce is that building strong relationships is critical to success. And these relationships do not only include those of client relationships but also with suppliers. He advises anyone who wants to really make a living out of e-commerce to talk to more people. Don’t give up just after a few calls. Surround yourself with people who will help you succeed.
For anyone thinking of jumping into the e-commerce space, it’s important to remember the lessons learned by Andres Corona. Dedication, passion, due diligence, investing in visibility, and relationship-building are all crucial to success in this rapidly growing industry. As Corona has shown with his multi-million dollar business, it’s not easy. Still, with hard work and determination, it’s definitely possible to make it in e-commerce.
“I think the biggest mistake I see people make is this lack of consistency. They fail to show up for themselves and the business every day,” says Andres. “You can’t do that. You have to keep going, and you have to stay consistently present for everything that has to do with the business.”