
How an Aussie DJ and his surf crew built a $12 million drinks brand – without spending a cent on ads
Launched by Grammy-nominated artist DJ Fisher and a tight-knit crew on the Gold Coast, Hard FIZZ has grown into a $12 million drinks brand in just four years, without a cent spent on traditional advertising. Instead, it’s relied on guerrilla marketing to fuel national growth. When Paul Fisher, known globally by his stage name FIsher, […]