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Chemist Warehouse

Wee less, poo more and sell a lot: Caruso’s natural health crusade

How direct language took Frank Caruso from an overweight motor mechanic to a supplements industry dynamo. Frank Caruso still gets goosebumps looking at the video of his sales director up on stage at a Chemist Warehouse event explaining how his supplements company had identified a huge market in, ahem, “overactive bladders”. The 69-year-old founder of […]

  • By Mark Whittaker
  • Forbes Staff
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