Forget sneakers, Gen Z kids are now buying $500 fragrances
When it comes to luxury fragrances, few brands capture the essence of Italian elegance like Xerjoff. Established in 2006 by Sergio Momo, the lineup has quickly risen to prominence in the world of haute perfumery, so much so it’s now pulling in a whole new (and rather unexpected) target audience – teenage boys. It seems […]
