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Washington State University

Crunch time for the ‘supermodel of apples’ about to hit the shelves

The Cosmic Crisp, a fruit more than 20 years in the making, will hit Australian shops in mid-2024. Its owners are hoping for a blockbuster. We put it to the test. The Cosmic Crisp had everyone in the apple world talking even before it was released to US consumers with a US$10 million marketing budget […]

  • By Mark Whittaker
  • Forbes Staff
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