Accessibility is a challenge that these entrepreneurs are solving in partnership with Vision Australia.
- 43 million people living with blindness in this world, and 295 million living with moderate to severe visual impairments
- A tactile imprinting system for those who can’t read braille, includes horizontal lines for shampoo and dots for conditioner
- Inclusion Creates Stronger Brands: eSSENTIAL Accessibility CMO Shares Insights
Visually-impaired family members spurred SISTERWOULD founders Rina Gocaj-Bekiri and Floriye Elmazi to create products and packaging that would help users differentiate and identify products easily.
The two young mothers saw the frustrations of those who felt ignored by the beauty industry and were driven to create a brand that catered to every experience: Dandruff, psoriasis, alopecia, hair loss and even chemotherapy.
After a two-and-a-half-year research and development process, Flo and Rina have launched formulations focused on texture and fragrance.
Through their partnership with Vision Australia, SISTERWOULD has extended its accessibility right through to its packaging, all of which includes universal braille.
SISTERWOULD has also created a tactile imprinting system for those who can’t read braille, which includes horizontal lines for shampoo and dots for conditioner.
“Everyone deserves to bask in the pleasure of washing their hair and scalp,” say SISTERWOULD founders Rina and Flo. “For some, this seemingly simple ritual is taken for granted.
“There are 43 million people living with blindness in this world, and 295 million living with moderate to severe visual impairments. SISTERWOULD haircare exists to help everyone turn washing their hair into an enjoyable moment of selfcare.”