From Capri to Saint-Tropez, Ibiza to Portofino, these fashion-fueled beach clubs are turning summer getaways into full-on brand experiences.
Over the years, I have watched brand and hotel collaborations evolve from just a handful of partnerships to a global phenomenon. Today, brands and summer destinations are joining forces to elevate the guest experience, creating immersive escapes that blend luxury, style, and unforgettable Instagram moments.
Exclusive capsule collections, branded lounges and towels, and bespoke events around such collaborations have now blurred the lines between fashion, travel, and lifestyle. The days of carelessly grabbing your beach bag, towel, and bikini and heading to the beach are long gone. Now, for many, a day at the beach club is a curated, intentional experience. But be prepared to spend – luxury does not come cheap. It’s the ultimate summertime escape for those who love their oysters with a touch of haute couture.
Today’s fashion insiders don’t just want a beautiful view, they want to eat, sleep, and shop the collab, indulging in exclusive, destination-only pieces that signal they were there. In a world of limited drops and curated escapes, access is everything. Dolce and Gabbana has the most beach club takeovers, with other brands following closely behind.
IBIZA
DOLCE & GABBANA x CLAP HOUSE
CLAP HOUSE in Talamanca is the latest hotspot to get a Dolce & Gabbana-branded resort takeover. Think luxe vibes everywhere—from the pool to the wellness areas to the restaurants. Their iconic Leo print sets a cool, stylish tone throughout.
Guests can enjoy organic dishes at The Dose by Silvena with stunning Ibiza views, lounge at the lively CLAP Pool Club, and shop exclusive Summer ’25 pieces at the white-and-beige D&G pop-up.
MISSONI x OKU
This summer, Missoni takes over Oku Ibiza with its first-ever resort club takeover on the island. They bring a cool poolside vibe mixing boho style, elegance, and island-inspired blues and greens.
Missoni’s signature zigzags show up on sunbeds, towels, and seating—perfect for that laid-back Mediterranean feel. Plus, there’s a new boutique at Ibiza Gallery with fun kaftans, headbands, and colorful accessories to shop.
BURBERRY X UP AT THE STANDARD HOTEL
Burberry redefines poolside elegance with a fresh, sun-washed take on its iconic check at Ibiza’s Standard Hotel. This specially crafted pattern, blending Burberry’s classic design with The Standard’s signature yellow, transforms rooftop loungers, parasols, and seating into a seamless fusion of heritage and contemporary resort cool.
The collaboration extends beyond land, with the Burberry Check Mate sailboat gracefully sailing Ibiza’s coastline, embodying the spirit of effortless luxury and playful sophistication. This pop-up lasts until October.
JACQUEMUS x CASA JONDAL
Jacquemus is bringing its signature flair to Ibiza for Summer 2025 with a special pop-up at Casa Jondal. The collaboration features an exclusive, limited-edition collection inspired by the Côte d’Azur—a fresh reinterpretation of the brand’s beloved ‘La Croisière’ line. Adding to the charm, Jacquemus has reimagined the Casa Jondal space in the collection’s playful colors and prints, complete with a designer pétanque court that captures the effortless spirit of the French Riviera.
ST. TROPEZ
DOLCE & GABBANA x CASA AMOR
Known for its luxury, charm, and stunning views, Saint-Tropez is the gem of the Côte d’Azur. This summer, Dolce & Gabbana has taken over the iconic boho beach club Casa Amor on Pampelonne Beach, giving it a bold makeover in their signature Carretto print. Bright, Sicilian-inspired patterns mix with natural textures and warm tones, creating a colorful, laid-back space with a touch of unexpected elegance.
Guests can dine in the signature Dolce & Gabbana setting, surrounded by vibrant prints and sun-soaked décor—and with one of the best DJ lineups in town, the energy stays high from day to night, adding to the effortlessly cool vibe.
LORO PIANA x LA RÉSERVE À LA PLAGE
This year, La Réserve à la Plage—a chic beach club set on the golden shores of Pampelonne in Ramatuelle—gets a refined touch from Loro Piana. Known for its understated luxury and impeccable craftsmanship, the House brings its signature sandy neutrals to the coastline, perfectly paired with the soft blues of the Mediterranean. The result is a serene, elegant setting where laid-back Riviera style meets timeless Italian sophistication.
Nicolas Cantrel serves up a playful twist on Mediterranean classics—think juicy cuts of meat, just-caught fish sizzling on the grill, and colorful local veggies that taste like summer on a plate. It’s laid-back, sun-soaked dining at its best.
Louis Vuitton x Arnaud Donckele & Maxime Frédéric
When you’re not soaking up the sun on the beach, this hidden gem in the courtyard of the White 1921 Saint-Tropez hotel is the perfect spot to chill while wandering through town. Famous chefs Arnaud Donckele and Maxime Frédéric—known for their Michelin-starred magic at La Vague d’Or—bring the same care and creativity here, serving up dishes like red mullet with bottarga and peach-almond ice cream with a hint of marigold. Teaming up with a luxury brand that’s everywhere you look, from the plates to the desserts, this place perfectly mixes Saint-Tropez’s laid-back vibe with seriously good food.
GUCCI x LOULOU
From now through September, Gucci takes over Loulou Ramatuelle, the effortlessly chic beach club nestled on Pampelonne Beach—just a short drive from the heart of Saint-Tropez. Known for its relaxed elegance and bohemian charm, Loulou becomes the perfect canvas for Gucci’s summer takeover.
The lounge area gets a stylish refresh, with the House’s iconic Web and Interlocking G motifs splashed in a breezy, seasonal palette. A Gucci pop-up boutique adds to the experience, featuring a curated edit of warm-weather pieces, including exclusives you’ll only find here. And for a truly immersive escape, Loulou’s bar is serving up cocktails dreamed up by Giardino 25, Gucci’s all-day café and cocktail bar from Florence—bringing Italian flair to the shores of the Côte d’Azur.
MONTE CARLO
JACQUEMUS X MONTE-CARLO BEACH
On the pier, sunbeds and parasols pop in banana yellow—Jacquemus’ sunshine shoutout—or coconut milk and black stripes straight from the “La Croisière” collection unveiled this January. Stripes rule here, showing up again at the Pool Café on cushions and parasols—perfect for recharging between swims and shopping sprees.
Just steps away, the boutique feels like Jacquemus’ own cozy hangout, with Renoir and Matisse sketches on the walls and Provence-inspired vibes all around. Jacquemus at Monte-Carlo Beach is your go-to for chill luxury and good times—don’t miss it before October 7, 2025.
THE ITALIAN COAST
DOLCE & GABBANA X LE CARILLON PORTOFINO
Dolce & Gabbana brings its signature flair to Le Carillon, the iconic beach club tucked into the stunning Paraggi Bay, right in the heart of Portofino National Park. A beloved spot among locals and jet-setters alike, Le Carillon is known for its laid-back glamour, crystal-clear waters, and postcard-perfect setting.
Portofino—often called the crown jewel of the Ligurian Riviera—is famous for its pastel-hued harbor, lush hillsides, and the chic energy of its legendary Piazzetta. Now, it’s the ultimate backdrop for Dolce & Gabbana’s world of bold prints, coastal elegance, and timeless Italian style. At Le Carillon, every sunbed, parasol, and detail reflects the brand’s vibrant spirit—making it more than a beach day, but a full D&G experience by the sea.
DOLCE & GABBANA X SAN DOMENICO PALACE TAORMINA
Sitting high above the sparkling Ionian Sea, the iconic San Domenico Palace in Taormina—best known as The White Lotus hotel—has been transformed for the summer by Dolce & Gabbana, and it’s pure Sicilian fantasy. The brand’s signature Blu Mediterraneo print covers everything from the infinity pool loungers to parasols and even a dreamy granita cart, turning every detail into a slice of Mediterranean glamour.
Tucked inside one of the hotel’s historic halls, a stunning Dolce & Gabbana pop-up boutique showcases limited-edition pieces made just for Taormina. Think bold kaftans, beach-ready accessories, and curated keepsakes, all inspired by the island’s sun-drenched charm. With sweeping views, baroque architecture, and a vibe that’s equal parts elegance and ease, this isn’t just a hotel—it’s your front-row seat to Sicilian summer, styled the Dolce & Gabbana way.
The vibe? Effortlessly chic. Louis Vuitton’s “By the Pool” collection sets the tone, with soft pastel hues, breezy silhouettes, and subtle monogrammed touches that bring a sense of calm luxury. Whether you’re popping in after a dip or making a day of it, this spot blends fashion and escape in the most beautiful way—right in the heart of one of Sicily’s most legendary hotels.
DIOR X IL RICCIO CAPRI
Perched on the cliffs of Capri with sweeping views of the Tyrrhenian Sea, the Dior Capri Riccio Pop-up – Restaurant & Beach Club is where high fashion meets coastal indulgence. A glamorous collaboration between Dior and the iconic Il Riccio restaurant, the space brings together bold Mediterranean flavors, elevated style, and breezy summer elegance.
Wrapped around Anacapri’s rocky cliffside—just a splash away from the legendary Blue Grotto—Il Riccio is a go-to spot for sun-chasers, seafood lovers, and the fashion crowd alike. This season, it’s been dressed to impress in Dior’s signature Toile de Jouy prints, with stylish blue-and-white touches adorning everything from the décor to the cabanas. At the heart of it all is the Dioriviera pop-up boutique, a dreamy little shrine to spontaneous shopping, stocked with sun-ready staples from the brand’s timeless capsule collection.
Chef Salvatore Elefante keeps things delicious with a luxe menu starring Il Riccio’s famed sea urchin pasta and other seafood favorites—each dish served with a side of sea breeze and serious style.
DOLCE & GABBANA x TWIGA FORTE DEI MARMI
Twiga in Forte dei Marmi is where Dolce&Gabbana brings a fresh vibe to the stunning Tuscan coast. With golden beaches and a chic, tropical Banano-themed décor inspired by vintage 1940s art, it’s the perfect spot to soak up the D&G lifestyle.
The collab even includes an exclusive Banano collection—from beach bags to surfboards—all crafted with care and signature style. Beyond the beach, you’ve got the buzzing nightclub and VESTA restaurant serving up delicious Italian eats. It’s laid-back luxury with a playful twist.
As fashion houses continue to leave their mark on the world’s most iconic coastlines, the line between resort wear and resort life gets blurrier—in the best possible way. From Capri to Saint-Tropez, Ibiza to Portofino, these fashion-fueled beach clubs are turning summer getaways into full-on brand experiences, where every parasol, cocktail, and curated boutique moment feels like stepping into a magazine advertisement.
Whether you’re lounging with a spritz under a monogrammed umbrella or browsing exclusive pieces between swims, one thing’s certain: this is beach culture, upgraded—luxury-stamped, camera-ready, and made to be seen.
This article was originally published on forbes.com.
Look back on the week that was with hand-picked articles from Australia and around the world. Sign up to the Forbes Australia newsletter here or become a member here.
