From elite performance to unlocking longevity: Inside Power Potential’s reinvention of healthcare

With Australians seeking longer, healthier lives, bio-hacking is no longer a fringe pursuit. Sydney-based Power Potential is emerging at the forefront of the movement, blending medical expertise, advanced diagnostics and performance science to redefine preventive healthcare and longevity.

Bio-hacking – or trying to take control of one’s biology – was once a niche practice, leveraged by the tech and performance industries to slow the ageing process and help enthusiasts’ brains and bodies to work more effectively. 

But as we surge through 2026, bio-hacking is becoming big business. The global market is estimated to grow from USD $33 billion in 2025 to more than USD $75 billion by 2030, according to Mordor Intelligence. 

While bio-hacking can be as simple as wearing sensors to track athletic performance or sleep, those who want to take wellness and longevity to the next level are now combining conventional medicine and clinical methods to measure biological change. 

Sydney-based Power Potential says it’s at the cutting-edge of what’s expected to be a rapidly growing movement in Australia, merging data and medicine. 

“Our business is delivering highly personalised, science-backed health optimisation programs,” says Power Potential CEO George Psyhogios. 

“We have medical professionals on staff, we have orthopaedic surgeons and doctors as partners and that’s what separates us from the rest of the crowd.” 

Psyhogios describes Power Potential as a pioneer in the Australian landscape, partly because it invests in research into the equipment it purchases and partly because of the breadth of its partnerships with medical specialists. 

“We’re looking at pushing that research and development back into the marketplace to challenge traditional thinking.” 

Performance meets longevity

The Power Potential concept was born out of the COVID-19 pandemic, when the appetite for science, data and optimising healthcare became more prominent in the business community. “All I could see for the future was preventative healthcare,” says Psyhogios who also has business interests in facility-integrated services, says. 

“Our business is delivering highly personalised, science-backed health optimisation programs.” – George Psyhogios.

Business partner and clinical director Efrem Bunguric has been a sports and exercise physiotherapist for more than 30 years, with a résumé including some of Australia’s top sporting teams, including the Cronulla Sharks, Western Sydney Wanderers and the Australian Rugby League Prime Minister’s 13. Through Power Potential, his mission is to bring his lessons from peak performance to Australians looking to take a scientific approach to health and longevity. 

“To be a successful sports physio, you need to see into the future,” he says. 

For example, Bunguric says to prevent a hamstring strain, he would look at physical markers, such as hip and thoracic range of motion, muscle strengthening, core strength and ratios between quadriceps and hamstrings. 

Bunguric says that integrative, future-focused approach is driving Power Potential. 

“I’ve tried to create this next generation, new style of allied healthcare, which incorporates wellness and works more closely with wellness experts and integrative medicine, rather than your conventional medicine,” he says. 

The metrics Bunguric and his team examine include functional strength testing; VO2 max and lactate testing; and spirometry, as well as strength testing and DEXA scanning for muscle, fat, fluid and bone density composition. They also measure heart and brain function through Electrocardiograms (ECGs) and Electroencephalograms (EEGs) – diagnostic tools previously reserved for patients taking a curative, rather than preventative, approach to healthcare. 

“When we say ‘prevent’, that means, ‘test, retest, implement strategies, retest again, upgrade your strategies, retest again’, and then the patient can work up that ladder towards better health and enjoy their daily living,” says Bunguric. 

On wellness side, the Power Potential facilities include hyperbaric oxygen therapy, infrared sauna, contrast bathing and compression therapy in a Mediterranean-inspired setting to contrast with traditional medical facilities. It has also partnered with cutting edge health providers, including Melbourne’s Everlab, a rapidly growing health-tech provider in Australia, and also Sydney’s BioGenix, backed by orthopaedic surgeons. Sporting partners include the Sydney Kings basketball team and Sydney FC’s Women’s A-League. 

“We’re expanding through our collaboration with these amazing health providers,” Bunguric says. 

Investing in the future

Power Potential’s next frontier is domestic expansion, with new clinics planned across Australia. Sites in the Gold Coast and Perth have been early targets. 

“The future for us is to open as many centres as we possibly can in the next couple of years,” says Psyhogios. 

The group is undertaking a capital raise to hit its growth objectives, led by corporate finance director Patrick Jabbour. 

“The capital raise will enable a targeted national rollout of the proven flagship model, funding new centre launches, clinical team expansion, scalable marketing and automation,” says Jabbour. 

“Investment in advanced diagnostics and recovery infrastructure will drive higher throughput, positioning the business as a national platform for integrated longevity, performance and multidisciplinary healthcare.” 

In the meantime, the focus for Bunguric and his team is on scaling their offering and continuing to build partnerships to bring longevity and wellness to more patients and to improve patient outcome and redefining modern healthcare. 

“Medicine and healthcare have to change; they have to evolve. And that’s what we’re pioneering,” he says. 

Learn more at powerpotential.com.au or reach out to patrick.jabbour@modoras.com for details on the capital raising. 

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