Grant Petty, co-founder and disruptor-in-chief of Blackmagic Design, says artificial intelligence is at its peak right now. And it’s all downhill from here.
Blackmagic Design Pty Ltd
A digital cinema company and hardware manufacturer.
Founded 2001, St Kilda, Melbourne, by Grant Petty and Doug Clarke.
Employs: 430 in Australia, 1570 worldwide.
HQ Recently moved from Port Melbourne to South Melbourne.
Factories: Port Melbourne, Singapore & Indonesia.
Valuation: Clarke and Petty were valued at $1.4 billion by Forbes during the COVID-19 home recording boom, but that has slipped to under $1 billion.
“The trouble with tech people,” begins Grant Petty, after barely so much as a hello, “they’re the flavour of the month – the new rock stars. But we used to be the weirdos inside while everyone else was outside playing.”
The founder and CEO of Blackmagic Design, a tech disruptor before that was even a thing, is meant to be talking about AI and its implications, but first, he wants to dissect his rockstar colleagues.
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