RETAIL &
E-COMMERCE

Editors: Anastasia Santoreneos
Photography: Steven Chee
Judges: Jaimee Lupton, Richard Weinberg

30 under 30: Sophia Begg

Noah Hunter-Dorsey
Age: 28

Bio

Noah is the founder of Future Fulfilment, a logistics company with clients like Vegemite, AFL, and Kanye West’s ventures. Dorsey bootstrapped a warehouse with a few thousand dollars and built a national micro-fulfilment network. Now, with a Shanghai hub, five new warehouses planned, and a global footprint, Dorsey says he’s rewriting the 3PL playbook. 

Sophia Begg
Age: 21

Bio

With more than two million followers across Instagram and TikTok alone, Sophia Begg is one of Australia’s most successful content creators. But in 2023, Begg decided to leverage her platform to build a retail business, All for Mimi. In its first year, clothing brand All for Mimi turned over seven figures, and is now on track to turn over eight figures.  

Tap here for full profile.

Alexis Aaron, Jodine Wolman
Age: 28, 29

Bio

Sydney-based childhood friends Alexis Aaron and Jodine Wolman co-founded Sortd in 2020 to make online shopping more efficient. The shopping assistant app allows users to track items from any online store, compare options, be notified when the items are on sale and see what others are buying. Sortd went through Antler Australia’s accelerator program and raised $1.26 million in pre-seed funding backed by Antler and private investors, including commercial officer Darryl Garber. 


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