AI spending has got to the point where it needs limits. The danger is letting those limits decide which work deserves attention while nobody makes that call out loud, writes Lucio Ribeiro. In 2008, Melbourne was asked to live on 155 litres of water per person per day. Target 155 put conservation on the shower screen and […]
Opinion: As companies rush to deploy AI, a new kind of organisational debt is building: capability without clear ownership, workflow or accountability, argues Lucio Ribeiro Last year in South Australia, ambulances spent close to 49,000 hours parked outside hospitals with patients still inside. Six years earlier, the figure was around 15,000. Paramedics kept monitoring patients […]
Opinion: Most organisations are still optimising for the last phase of AI. These five shifts explain why yesterday’s playbook is rapidly becoming obsolete and what business leaders should do next, writes Lucio Ribeiro
Opinion: Introducing AI in your workplace will not magically lift productivity, argues Lucio Ribeiro. For that to happen, we need to make some changes to how we work.
At AI conferences, I spend a large portion of my time talking about the commercial and customer transformation of AI. But here’s what I don’t put on the slide.
Depending on who you ask, 2024 was the year of chatbots, then 2025 was the year of agents.
When Sundance vaulted indie filmmakers into the spotlight in the late 1980s, it reshaped cinema and the business around it.
What a year. If it felt like every time you blinked, there was another AI announcement, you’re not alone. From blockbuster acquisitions and record-breaking investments to tools that reshaped how we work, travel, shop, and even think, 2024 was a whirlwind in the world of artificial intelligence.
Can Generative AI be used to create an actual advertising film from scratch?
The AI boom undoubtedly resembles the dot-com bubble but with a difference. Back then, most startups carried the risks, while now, giant AI pioneers are unlikely to go broke. Rather, investors will suffer.