The highest-paid dead celebrities of 2025
The 25th annual of the posthumous success of deceased musicians, athletes and authors, from The Notorious B.I.G. to Jimmy Buffett. Plus: How Michael Jackson earned $3.5 billion in the afterlife.
Matt Craig, Forbes Staff
Dana White on how UFC landed its blockbuster $7.7 billion streaming deal with Paramount
UFC’s CEO reveals why he wanted David Ellison’s muscle behind his MMA giant, why pay-per-view events no longer work, and what a potential UFC fight at the White House would look like on CBS.
South Park’s creators are now billionaires
After signing a new $1.5 billion deal with Paramount, Trey Parker and Matt Stone are part of Hollywood’s most elite club.
How this Hollywood producer turned Brad Pitt into a $40 million ‘F1’ ad
Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.
America’s Richest Women Celebrities 2025
After years of booming entrepreneurship, the market is softening for celebrity-backed companies. But eye-watering earnings continue to roll in for the biggest female movie, TV and pop stars in the country.
J.K. Rowling is a billionaire – again
The Harry Potter books transformed her from a single mother on welfare to an author with a ten-figure fortune—but her massive charity initiatives dropped her from the ranks of billionaires. Now, thanks to new Potterverse books, movies, a play, and several theme parks—and despite a divisive social-media presence—she is magically back in the three-comma club.
Can Netflix become the Netflix of gaming?
The streaming giant has been unable to disrupt the video game market, but armed with massive resources and time, its new push to level up could leave its competitors in the dust.
Why Kendrick Lamar won’t get paid for the Super Bowl Halftime Show
Feuding with Drake turned the ‘Not Like Us’ performer into hip-hop’s hottest artist. Now he will take music’s biggest stage in New Orleans—for free.
Why one sponsor is rooting against Djokovic and other Australian Open favourites
Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure on the cheap with a new marketing strategy: backing the underdogs in marquee tennis matches.
How Snoop Dogg bet big—on himself
The hip-hop legend has gone from parental advisory to family friendly. This fall, he’ll join The Voice and release a new Dr. Dre–produced album, all while looking for new joint ventures—including the kind you roll—that will keep his grandchildren set for life.