Mercedes, IWC, Expensify and other brands paid millions to sponsor a fictional Formula 1 team in Apple’s new F1 movie, which blurs the line between cinema and commerce—and could shape the future of both.
After years of booming entrepreneurship, the market is softening for celebrity-backed companies. But eye-watering earnings continue to roll in for the biggest female movie, TV and pop stars in the country.
The Harry Potter books transformed her from a single mother on welfare to an author with a ten-figure fortune—but her massive charity initiatives dropped her from the ranks of billionaires. Now, thanks to new Potterverse books, movies, a play, and several theme parks—and despite a divisive social-media presence—she is magically back in the three-comma club.
The streaming giant has been unable to disrupt the video game market, but armed with massive resources and time, its new push to level up could leave its competitors in the dust.
Feuding with Drake turned the ‘Not Like Us’ performer into hip-hop’s hottest artist. Now he will take music’s biggest stage in New Orleans—for free.
Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure on the cheap with a new marketing strategy: backing the underdogs in marquee tennis matches.
The hip-hop legend has gone from parental advisory to family friendly. This fall, he’ll join The Voice and release a new Dr. Dre–produced album, all while looking for new joint ventures—including the kind you roll—that will keep his grandchildren set for life.
With billions at stake for its upcoming media rights deal, the Las Vegas-based fight promotion is creating its biggest spectacle yet. An exclusive look at the knockout production.
Paige Lorenze, Morgan Riddle, Ayan Broomfield and others dating tennis pros are signing up as many sponsorship deals as their romantic doubles partners. Inside the lucrative racket that advertisers can’t resist.
LeBron James will be the first self-made billionaire to compete in the Summer Games, but who else stands on the earnings podium in basketball, tennis, golf and other sports?