Patek Philippe releases first new series in 25 years: Cubitus

In big news today, one of the most legendary brands in the Swiss watch industry, Patek Philippe unveiled its first new collection in 25 years: Cubitus. Most luxury brand release new collections on a fairly regular basis, at least every five years or so. Not Patek Philippe. This is, after all, the brand that touts […]

$340,000 Jacob & Co. Bugatti Tourbillon watch is inspired by Bugatti’s new Tourbillon hypercar

In a trailblazing move, Jacob & Co. and Bugatti—long-term partners for multiple highly complicated watch launches over recent years—both unveil new Tourbillons. The new Jacob & Co. Bugatti Tourbillon wristwatch takes complicated horology to all-new heights with an automaton that emulates a car engine, flying tourbillon escapement and much more. The watch is co-designed by […]

Watch lovers gear up for Watches and Wonders Geneva 2024

As the much-touted annual Watches and Wonders Geneva (WWG) 2024 event draws near, horology aficionados worldwide are gearing up for an unforgettable experience. Taking place, as always, in Geneva, this year’s event promises an extravaganza of innovation, craftsmanship, conferences, and so much more. This year, there are three days open to the public, from April […]