How Hyrox turned everyday gym training into a $130 million juggernaut

By the end of this weekend, more than 24,000 people will have run, pushed, pulled and lunged their way across the floor of the Melbourne Convention and Exhibition Centre – the biggest Hyrox event Australia has hosted. It’s both punishing, and highly lucrative for those pulling the strings. On the ground in Melbourne, the scale […]

Antarctica to Hobart: Ponant’s ultra-luxury icebreaker is headed Down Under

The world’s first ultra-luxury icebreaker is charting a course for Hobart, bringing billionaires, scientists and an idea born over dinner in Brittany to Australia’s edge.  In 2015, over dinner and a bottle of wine in Brittany, France, a handful of Ponant executives discussed an idea that sounded implausible. They wanted a ship strong enough to […]

Hector, Sophie, Juliette & Jean.

Inside the French household steering a 77-year-old luxury brand

A rare look inside the French family business defying the luxury giants – and the momentum pushing Longchamp into its strongest years yet. Ask Jean Cassegrain if the family has ever considered selling Longchamp and he doesn’t hesitate. “No.” In a luxury market built on consolidation and scale, the 77-year-old French house remains one of […]