Billionaires predicted the stock market’s performance in 2025. Most were wrong
Forbes asked 34 billionaires in early 2025 how they thought the S&P 500 would fare. Turns out, not even billionaires can see the future.
Simone Melvin, Forbes Staff
Lululemon’s billionaire founder has been fighting to oust its CEO–He won, but he’s still not happy
Chip Wilson was both celebratory and harshly critical after the company announced last week that its CEO is stepping down. But it’s just one small battle in a very public war between Wilson and the company he created.
How Sheena Zadeh built a $150 million clean beauty brand
After an early boost from Gwyneth Paltrow’s Goop, Sheena Zadeh’s Kosas found success by tapping into minimalist makeup trends years before they became mainstream. Now she’s set her sights on international markets—and a potential sale.
How Crumbl devoured America (and inspired a fake Aussie pop-up)
Jason McGowan had no baking experience but cofounded a viral cookie company that now has more than 1,000 stores—and rumors of a $2 billion sale. Inside a financial sugar rush.