Built on insight: Arjun Paliwal’s master plan for smarter property investment

InvestorKit founder Arjun Paliwal is making it easier for all Australians to fine-tune their property investments and reap outsized returns by using data to identify top-performing properties and knock back poor ones. 

Arjun Paliwal is passionate about helping Australians generate profits from property by leveraging data to make wiser investment decisions. 

Paliwal knows about money. Paliwal started InvestorKit in 2018 after leaving the corporate office at the Commonwealth Bank. Without a job, but with the backing of his wife and a portfolio of nine investment properties, he was ready to contemplate his next career step. A poor experience with a buyer’s agent in building his own portfolio led him to realise he could do better by using data to identify properties that would grow faster than the national average. 

Since then, Paliwal has set up an award-winning property buyers’ agency with a difference; his clients’ investments have consistently outperformed the national property market. 

“InvestorKit has made it easier for all Australians to buy a property and build a portfolio that is profitable through strategic decision making, by using data and taking the guesswork out of property purchases,” he says. 

“I left my job at the CBA so that I could think about what I wanted to do next. The only reason that I could leave work was because I felt comfortable; I was 26 years old, and my wife and I had a portfolio of nine properties. My wife was also doing well in her banker’s job, so I thought, ‘What’s the worst-case scenario?’ I could go back to banking if it doesn’t work out by the time I’m 30,” he says. 

Building your best worst case is something Paliwal lives by as a tool for risk management and getting out of one’s comfort zone. 

Within three months of leaving his job at CBA, Paliwal had decided to become a buyers’ agent. He set up his business by adopting a data-driven approach to property investing, including using artificial intelligence, data analytics and data science to make smarter investment decisions. This approach has enabled his clients’ investments to consistently outperform those in residential and commercial property markets. 

Since 2018, Paliwal has expanded the business to create a highly specialised and sophisticated property buying service, with separate divisions for research, strategy, acquisitions, client success and onboarding. “In our second phase of growth, my business adopted a private banking model and introduced segments, which I had been exposed to at the Commonwealth Bank, where each client was serviced by five specialist bankers.  

I introduced that model to InvestorKit as it gives clients specialist expertise and support in buying property and building a property portfolio, rather than trying to do it all myself and be all things to all people. This segmentation has been crucial to elevating the client experience,” he says. 

“The third phase has been to expand our national footprint, whereby we have built relationships with real estate agents across the country, and we have staff on the ground in each state so we know what is happening in property markets everywhere before anyone else when combining the local and data insights,” he says. 

Today, InvestorKit identifies and secures high-growth properties across Australia, with 70% of its deals for clients sourced offline and not on major listing portals. InvestorKit unlocks them early to reap profitable opportunities with the help of Paliwal’s 80 full-time staff across the InvestorKit Group and extensive network of real estate agents. 

InvestorKit’s team combines advanced data modelling and rigorous due diligence to reject 92% of properties reviewed, and only accepts 8% to ensure clients invest in properties that will grow faster than average. Backed by over 2,000+ purchases

“The business has helped its clients outperform the national property market consistently each year since inception by over 49%+ backed by a strong ethical framework, no off-the-plan assets or developer kickbacks and elevating the importance of research and data.” 

Arjun Paliwal

This has been a winning approach for InvestorKit. This business turned over around $15 million in 2024-25, almost double its revenue of $7.6 million in 2023-2024 and $3.6 million in 2022-2023. Paliwal forecasts revenue for 2025-26 of between $23 and $25 million, indicating a strong pace of growth, as Paliwal runs towards his goal of helping Australians outperform the market using data and unique portfolio planning strategies for all Australians. 

“Whether someone is buying their first investment property or building a national portfolio, InvestorKit provides end-to-end support, from strategic planning and market selection to negotiation and long-term performance guidance across both residential and commercial property. 

“With over 700 5-star reviews and nearly half our clients ranked among the top 10% of property investors in Australia, in terms of the returns, InvestorKit is now the trusted partner for Australian investors who demand data, discipline, clear strategies and results,” he says. 

“Over 1200 families have used our services, and we have helped those families build wealth through diversified property investment and outperform the national property market with a borderless investing approach. We want to help the rest of Australia get ahead too,” he says. 

Paliwal’s dream to spread greater wealth creation came after a serious health scare a year ago, which made him realise the importance of living in the moment and acting sooner rather than later to build his dreams. As part of a check for an insurance policy, he undertook a heart stress test, which revealed a serious heart defect, a leaking valve, which meant that he had an oversized heart. 

If left untreated, that cardiac defect could have seen Paliwal die from heart failure within a few years. 

“When you go through something like that, and you recover, you get a whole new perspective and a whole new level of confidence. Before I went into that surgery, I realised that I had to have more leaders around me to help bring our long-term vision to life, so I appointed leaders to help run and grow the business. 

“Coming through the end of that and surviving, and seeing how those leaders successfully led the business with the same vision and values that I had, helped me realise just how far we could go together. Now, we’re aiming for the moon,” he says. 

“By adopting a more sophisticated approach and analytical approach to purchasing property, we are helping more Australians adopt a more strategic approach to investing in property without the costly mistakes and access the X factor to unlocking wealth. We’re now spreading that to the rest of the country, helping Australians.” 

Learn more by visiting investorkit.com.au