Strong suit: Blaq redefines workwear for the hybrid generation
In its first winter collection for women, Myer exclusive brand Blaq reimaginess power dressing with sharp tailoring, statement pieces and elevated essentials designed to move effortlessly across every part of modern life.
BRANDVOICE – PARTNER CONTENT
As cooler weather settles in, outfits shift with it, gaining layers, textures and length. In its first winter season for both men and women, Blaq leans into the cold, with a collection that is at once practical and elevated. The result is a wardrobe that moves fluidly between office basics, sharp tailoring, and statement pieces, designed for style-conscious professionals who value craftsmanship, versatility, and detail.
“As Blaq expands into womenswear,” says Bernd Kroeber, Head of Design – Myer Exclusive Brands, “we’re responding to a corporate world that has become far more open to fashion, individuality, and proportion play.”
Blaq’s DNA is an artful balance of precision and ease, holding tailoring as a foundation rather than a uniform. Blazers are softly structured, designed to hold their shape without feeling rigid. Trousers balance clean lines with ease of movement. Outerwear is cut to layer, not overwhelm. This is a brand conscious of modern life, where an outfit might move from desk to drinks without change.
Says Kroeber: “We focus on disciplined construction, elevated fabrics, and a refined,polished directional aesthetic.”
The work wardrobe is rapidly evolving. Restrictive office dress codes are giving way to a softer, more nuanced aesthetic that doesn’t stifle self-expression. Clothes need to work harder, adapting across occasions without losing polish. Blaq’s approach reflects this evolution, offering garments that feel office-appropriate without being prescriptive.
For women, this translates into confident and considered suiting. Blazers pair with relaxed trousers or drape over knitwear. Skirts and tailored separates mix seamlessly, allowing for a more cohesive, capsule-style wardrobe.
“Key pieces start with the statement coat,” says Kroeber. “It defines the silhouette the moment you walk in. The leather bomber brings a modern edge, bridging formal and casual with ease. And at the core sits the tailored suit, designed to create presence without overstatement.”
This season, Blaq also introduces statement colour and print via deep burgundies, forest greens, rich navy, and quiet patterning. The effect is subtle but impactful. A coloured blazer becomes the focal point of an otherwise neutral outfit. A printed shirt adds dimension beneath a tailored coat, allowing the wearer to assert individuality without compromising professionalism.
This is not a trend. It’s a recalibration. No longer confined to monochrome suiting, today’s power dressing is about presence and how clothing can communicate clarity, confidence and creativity in equal measure.
“As workplace norms evolve,” says Kroeber, “Blaq defines modern power dressing through sharp tailoring and precise proportion, rather than rigid tradition. It’s not about dressing up for authority; it’s about expressing it, with intention, precision, and a point of view.”
Texture is also front and centre this season. Wool blends, brushed finishes, and heavier fabrics create depth, while layering is both a styling choice and a necessity, each piece contributing to an outfit’s broader sartorial narrative.
“Fabric selection starts with discipline,” says Kroeber. “Style, quality, and practicality must coexist, not compete. The goal is always the same—fabrics that look elevated, feel exceptional, and function effortlessly in a modern work environment.
Despite these advancements in attire, Blaq’s designers know restraint remains key. Even with colour and print in play, the collection remains grounded in the brand’s core identity: clean lines, refined touches, and polished practicality. It’s this balance that defines the brand’s appeal, allowing wearers to experiment without exertion.
The result is a winter wardrobe that feels intentional. Every piece plays a role, whether in function or form, and despite the pops of colour and clever details, nothing feels fussy or forced.
“It’s about strong silhouettes,” says Kroeber. “Clean lines, defined shoulders, and elongated shapes that create presence without excess.”
With the rise of hybrid work environments, Blaq acknowledges that for many people, the modern workday has moved beyond a single setting. A tailored coat layered over a knit and trousers works for the office and the airport lounge. An elevated shirt carries from meetings to macchiatos. It’s not reinvention, it’s refinement – with prints.
Ultimately, Blaq’s winter collection speaks to a wider shift in how we think about dressing. For those seeking a winter wardrobe that’s sophisticated without being stuffy, and practical without being plain, Blaq offers a compelling proposition: considered, agile workwear designed for men and women who move through the world with purpose.
Shop Blaq, available only at Myer.
Want to see more Forbes articles on your feed? Tap here to make Forbes Australia a preferred source on Google.
Look back on the week that was with hand-picked articles from Australia and around the world. Sign up to the Forbes Australia newsletter here or become a member here.