How Easy Super is redefining SMSFs
From investment properties to cryptocurrency, Australians are taking control of their superannuation investments in search of asset classes that the big funds tend to avoid.
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Superannuation is one of the most significant wealth-building tools available to Australians, which is why a growing number are utilising the numerous educational resources and making informed investment decisions independently.
There are now 1.2 million members of 653,062 self-managed super funds (SMSFs) operating in Australia, which have amassed an eye-watering $1.05 trillion in assets over time.
An SMSF allows members to take control of their own retirement savings, assuming the role of trustees, which means they are responsible for making investment decisions.
Data from the Australian Tax Office shows that SMSFs often prefer to invest in traditional assets such as domestic or international shares, managed funds or exchange-traded funds (ETFs). However, SMSFs can also invest in real estate, including commercial or residential property, cryptocurrency, and precious metals such as gold or silver.
Easy Super founder and director Natalia Clack is fielding a growing number of enquiries from Australians who want the freedom to choose their investments, requiring an expert with setup, tax compliance and auditing.
The multi-award-winning SMSF expert is on a mission to educate and empower everyday Australians to take control of their super.
“Many Australians can see the opportunities out there and want to find a way to achieve financial returns beyond what the big funds focus on,” she says.
Staying compliant and in control
Clack says ensuring that an SMSF remains compliant is not an easy task. There are significant regulatory burdens involved for members, who need to keep up to date with the rules and regulations of superannuation and income tax laws.
Easy Super champions financial literacy and compliance, helping Australians understand the rules, the responsibilities and more importantly, the potential of their superannuation as a vehicle for long-term wealth creation.
“Investors need to ensure their investment decisions comply with the law and don’t fall short of the regulations, which can lead to large fines or disqualification. Making sure that the ATO doesn’t come after your SMSF and impose penalties because you weren’t aware of your obligations will ensure you’re investing within the guidelines,” Clack says.

In the past, there has been a misconception that SMSFs are for wealthy people, but that’s changing now as more people want a vehicle that allows them to invest in asset classes they know and trust, Clack says.
“There is no minimum dollar amount required to set up an SMSF, but there is a lot of compliance required, including regular reporting requirements.”
She also educates the public about SMSFs and investing through public speaking, industry events, and educational webinars and workshops, ensuring that people understand the opportunities and risks involved in managing their own superannuation investments.
“A lot of clients hear they can invest in asset classes like cryptocurrency or borrow from their super fund to buy real estate through their SMSF and come to me to find out if it’s true and for the help they need to stay compliant,” she says.
“Knowledge is power. I help people leverage their SMSF to make more money via better decisions by educating people to provide them with better choices. Regardless of whether you want to invest in property, cryptocurrency or something else, I can ensure you stay compliant.”
Learn more at easysuper.au about how Easy Super helps everyday Australians understand, manage, and grow their super with confidence.
Disclaimer: This article provides general information only and does not constitute financial advice. Readers should seek independent advice tailored to their personal circumstances.