The $100M Disruptor: How Calvin Coyles and wild success are reimagining personal development industry

The global professional development industry commands over $50 billion annually and Calvin Coyles is aiming to redefine what it means to achieve success. From his headquarters in Perth, Western Australia, Coyles, the charismatic CEO of WILD Success, has disrupted conventional wisdom with a generosity-first strategy that has turned economics.

Born in the UK, Coyles saw his family relocate to Australia at age four, starting from scratch in pursuit of a better life. A lesson that shapes his values today. Raised by a single mother, he moved homes 15 times before he reached 18, grappled with learning difficulties and faced family mental health challenges, which taught him resilience early on. Initially drawn to drama and performing arts, he dropped out of law school to pursue a more profound calling—helping transform lives.

Coyles’ turning point came at age 22 when he moved overseas to work for free under the mentorship of renowned personal development figure Chris Howard. Immersed for six months in intense training on coaching, NLP, and human potential, Coyles absorbed powerful insights that would later form the foundation of his business.

Launching his first enterprise, Young and Wildly Successful, in 2014 from $40,000 in debt and without significant connections, Coyles quickly generated remarkable revenue. Rapidly expanding nationwide and internationally, he laid the groundwork for what is today known as WILD Success.

At the heart of WILD Success’s growth is its forward-thinking model of professional development—giving away over $100 million in courses and resources globally. While traditional competitors charge hefty sums, Coyles inverted the formula. “Our strategy is simple: offer more value freely than most companies charge premium prices for,” says Coyles. “Generosity creates genuine relationships, and these relationships build our business sustainably.”

The strategy has paid off. Today, WILD Success operates across 170 countries, engages 15,000 new clients monthly, and generates over $10 million annually. It has launched 4 million dollar partnerships into niches like human design and social media marketing. The company’s generosity-first approach not only challenges the pay-to-play model but redefines it, making high-quality professional development accessible to everyone.

Coyles’ commitment has garnered recognition as an award-winning entrepreneur and coach, including the 2025 Business Coaching Firm of the Year awards. As an international speaker who has led over 1,000 events globally and author of the bestselling book “WILD Success,” Coyles has cemented his role as a thought leader.

The success stories of Coyles’ approach speak for themselves. From entrepreneurs achieving breakthroughs to individuals experiencing transformative life changes, WILD Success’s impact reaches audiences around the world. Their approach is simple: no hype, just a focus on results. In an industry dominated by manifestation and vision boards, Coyles stands out by helping clients create real impact and potentially enhance their income.

Coyles attributes much of his personal and professional philosophy to his early experiences and influential mentors. “Learning from visionaries like Tony Robbins and Chris Howard shaped my belief that real transformation requires a holistic, results-oriented approach,” he shares. “Our mission is clear: equip a generation of coaches and changemakers with the tools they need to thrive personally and financially.”

As WILD Success scales toward its ambitious goal of reaching $25 million in revenue and impacting 500,000 lives annually within the next year, Coyles remains grounded in his most deeply held values: freedom, impact, and purpose. Away from the spotlight, he finds fulfillment with his wife, Ash, and daughters, Alila Rae and Havana Skye, who inspire his relentless pursuit of creating a better, more empowered world.

With his bold vision and unyielding commitment, Calvin Coyles has emerged as a notable Australian figure, helping to advance professional development and inspire positive change globally.

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