Nationwide Brokerage Introduces $100 A Year, No MLS Fees Or Realtor® Dues Model

In an industry as volatile and challenging as real estate, where success can be as elusive as a mirage, Dana Jensen’s story stands out as a tale of resilience, innovation, and hope. His journey from a struggling agent to become the founder of a nationwide brokerage, licensed in all 50 states, offers a unique perspective on overcoming adversity in the real estate industry.

Jensen’s venture into real estate in 2003 was fueled by ambition and promise. However, the 2008 housing market crash was a sobering wake-up call. This period not only tested his resolve but also sparked a revelation about the industry’s inherent challenges. The cost of maintaining a real estate license – particularly MLS fees, Association dues, and Realtor® expenses – became a daunting hurdle for Jensen, mirroring the struggles faced by countless other agents.

The reality is stark: a significant 87% of all new agents exit the industry within five years, a statistic that underscores the challenges of sustaining a career in real estate. From the depths of personal and professional hardship, Jensen envisioned Realty Connect, a company that would not only redefine his career but also offer a lifeline to other agents in similar predicaments.

Based in Reston, VA, Realty Connect carved out a unique niche. Unlike traditional brokerages, its agents, while holding active real estate licenses, do not engage in the transaction personally. Instead, they refer clients to a broad network of over 50,000 agents nationwide, earning referral fees in the process.

This model has been a game-changer for agents struggling with the cost of keeping their licenses active. For a nominal annual fee of $100, agents at Realty Connect can maintain their active status without incurring the typical $2,000-$3,000 in yearly MLS fees, Association dues, and Realtor® expenses. In addition, Realty Connect agents can refer to all 50 states, giving them the opportunity to earn referral fees nationwide.

Jensen’s idea, initially met with skepticism and ridicule, has since proven to be a groundbreaking success. Since becoming the largest independent real estate referral brokerage in the U.S., Realty Connect attracts thousands of new agents each year, drawn by its affordability and the potential for income through referral fees. The typical referral fee of $3,200 offers agents a significant return on investment, along with a sense of achievement and validation for many who had previously felt their efforts in real estate were futile.

Jensen’s insight into the industry’s reliance on referrals – over 70% of all U.S. real estate transactions are referral-based – has been key to his strategy. Since its launch in 2015, Realty Connect has expanded nationwide and is now licensed in all 50 states. But its story resonates with a powerful message: in the challenging world of real estate, innovation, and perseverance can turn obstacles into opportunities.

For more information on how Realty Connect is helping agents redefine success in real estate, visit