How a regional cookie start-up won over Qantas and a shot at $14 million

Entrepreneurs

Cooee began as a post on Facebook by a single mum with four kids under seven and a discretionary spend of $17.90 a week. It’s now targeting annual sales of $14 million.

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A million Qantas passengers will this year unwrap a biscuit designed to solve one of the food industry’s thorniest problems: catering to multiple dietary requirements – vegan, gluten-free, nut-free, dairy-free etc.


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Cooee began as a post on Facebook by a single mum with four kids under seven and a discretionary spend of $17.90 a week. It’s now targeting annual sales of $14 million.

Subscribe to Forbes Australia for full access to this and all articles today