Sydney, AUSTRALIA (February 14, 2022) – Forbes Australia has today announced the appointment of Sarah O’Carroll as Editor-in-Chief of its soon-to-be launched local publications, spanning both print and digital.
With extensive experience in the media industry, O’Carroll was most recently Editor-in-Chief of Yahoo Finance, which she launched in the Australian market in 2018 and grew its audience to a peak of more than two million monthly users. O’Carroll launched new initiatives including the Women’s Money Movement, The New Investors Show and All Markets Summit.
Prior to joining Yahoo Finance, she held news, editorial and management roles at News Corp and Private Media, in addition to running her own content strategy consultancy.
On her appointment, O’Carroll said that the Australian launch of the Forbes brand will be experience-led and omnichannel without forgetting the leading business magazine’s print heritage.
“Magazines have always been my passion, but taking such an iconic brand into the future will be about delivering the whole Forbes experience; print, digital, in person, maybe even in the metaverse.” O’Carroll said.
“Inspiring conversations that lead to change is something that has driven me throughout my career, and that’s what Forbes is all about, no matter what channel that is in,” she added. “I’m happy and honoured to have this opportunity to build communities of leaders making an impact on the world.”
Michael Lane, CEO of Forbes Australia commented: “We are delighted to have Sarah on board. She has an exceptional track record for being innovative and passionate about the nation’s business landscape. Sarah has a strong vision for Forbes Australia, and coupled with her digital expertise and leadership will create a premier localised experience.”
O’Carroll commences her role at Forbes Australia in April. The recruitment process for key editorial, creative and commercial roles is underway, with Forbes Australia set to launch in Q3 of 2022.