BRANDVOICE
Once in a generation, a truly inspiring story comes along, usually one that resonates with people’s hearts and souls. The tale of “Homegrown” Boone’s Bourbon is one such story, exemplifying the power of dreams, grit, and community. This fiercely independent American bourbon whiskey label, founded by recording artist Tyler Boone, has taken the industry by storm, solidifying itself as a dominant force in the World of spirits.
When you take a sip of Boone’s Bourbon, you can feel the passion and dedication poured into every drop. With roots stretching back to 2015, the brand’s meteoric rise is nothing short of astonishing. Within a short span of five years, Boone’s Bourbon has amassed an impressive array of awards, including being named Top 6 in the World according to Forbes 2020, Platinum Los Angeles, Double Gold San Francisco International, Double Gold New York International, Double Gold New York Best Fifty, Gold Las Vegas, Gold ASCOT awards (Fred Minnick), Silver Denver, and Silver Bartenders award.
But it’s not just the accolades that make this story so compelling; it’s the unyielding spirit of its founder, Tyler Boone, who embraced his love for music and bourbon to create a true masterpiece. Through his relentless touring schedule, Boone introduced his bourbon to 26 states, allowing even more fans and enthusiasts to experience the “labor of love.”
The innovative use of the crowdfunding platform Start Engine fueled the brand’s success now in 2023. In a heartwarming show of support, over 500 private investors contributed nearly $300,000, believing in Boone’s vision and propelling the brand forward. This powerful display of community spirit and trust exemplifies the essence of “Homegrown” Boone’s Bourbon.
However, the journey was not without obstacles. The brand faced its share of setbacks, including dishonest partners and opportunists. But Boone’s unwavering commitment to his dream and the support of those loyal to the brand’s success saw them through the most challenging times. The years 2021-2022 proved to be a turning point, as it engraved into Boone the art of perseverance and its true essence in the face of adversity. The unwavering commitment to his brand and the support of those who genuinely cared about its success helped Boone’s Bourbon rise above the challenges and emerge stronger than ever.
With a focus on the future, the brand has ambitious plans to further solidify its market position. Their own “barrel-aged” program is currently in progress and is expected to attract even more attention from the bourbon community nationwide. Additionally, Boone has ventured into the beer market with “Boone’s Beer,” a project launched in their home state of South Carolina, providing another avenue for the brand’s growth. Lastly, Tyler’s own music festival “Homegrown” Holy City Festival will be back this late summer/early Fall in Charleston, SC (partners with 105.5 The Bridge & Ear for Music) announcement very soon for its 2nd annual year.
The story of “Homegrown” Boone’s Bourbon tells a tale far beyond the shores of the triumph of an independent brand in a competitive industry; it adequately depicts the indomitable human spirit that refuses to give up in the face of adversity. This 100% independent brand, led by a determined and talented independent recording artist, has shown that with the right mix of hard work and dedication, it’s possible to break into a competitive industry and leave a lasting impression.
“Homegrown” Boone’s Bourbon consists of its founder Tyler Boone, his Father Michael Boone & their partnership with Traxler Littlejohn of The Nippitaty Distillery in North Charleston, SC.
As Boone’s Bourbon continues to dominate the bourbon industry, let us raise a glass to the power of dreams, determination, and the magic of human connection, for stories like these remind us of our potential to overcome challenges and reach for the stars.
Check out Tyler Boone’s latest single “Running Sideways” now going to radio (already added to KCSN in Los Angeles, CA, WKWC in Owensboro, KY, WUKY in Lexington, KY, WUIS in Springfield, IL, NPR & in select stations in Canada. Lastly, Boone’s latest project, his “Industry AF Podcast”
This article is a paid partnership with ‘Homegrown’ Boone’s Bourbon.