The Prancing Horse has shuffled its top ranks locally, installing veteran exec Michele Comelli as Australasia’s new president, while Jan Hendrik Voss ships out to take on Ferrari’s crucial China market.
Comelli – a Ferrari lifer since 2004 – has held senior roles in Europe, the US and at Maranello, including in marketing and product development. His resume includes a stint in Formula 1 engineering during Ferrari’s 2007–08 constructors’ wins.
The appointment gives him oversight of Ferrari’s operations, sales and brand strategy across Australia and New Zealand, one of the company’s most active regional communities.
“Stepping into this role is both a privilege and an exciting challenge,” Comelli said. “I look forward to building upon the foundations set in place, strengthening our connection with clients, partners, and fans in the region, and ensuring every experience we deliver reflects the spirit of the Prancing Horse.”
“The Australasia region has one of the most vibrant and enthusiastic Ferrari communities in the world, and together with the talented team at Ferrari Australasia we will continue to nurture our extraordinary Ferrari community and write the next chapter of Ferrari’s legacy in Australia and New Zealand.”
What strengthens the case for Comelli’s assignment is what’s happening in Australia. Despite a weaker broader new-car market in 2025, exotic brands had a hot start to the year. In April, Ferrari sales in Australia jumped 44.4 per cent year over year, with 71 units sold.
Voss, who has run the Australasia arm since 2020, leaves with a record of expanding Ferrari’s local footprint, from Casa Ferrari at the Grand Prix to staging Universo Ferrari in Sydney.
His redeployment to Greater China comes at a crucial moment for Ferrari in that market. In 2024, deliveries across Mainland China, Hong Kong and Taiwan fell 22 per cent, from 1,490 units to 1,162. Although, the iconic Italian marque has always maintained it is not chasing sheer volume growth.
The leadership change comes at a pivotal moment in Ferrari’s product cycle. Over the past two years, it has launched three of its most significant models in decades, spanning tradition, hybrid performance and design reinvention.
The 12Cilindri, unveiled in May 2024, is Ferrari’s latest V12 grand tourer and successor to the 812 Superfast. The car, presented in both coupe and Spider form, carries a naturally aspirated 6.5-litre V12 producing 830 cv. I had the good fortune of test-driving it through the hills of Tuscany earlier this year – and needless to say, it did not disappoint.
By October 2024, Ferrari revealed the F80, billed as the successor to LaFerrari and its most ambitious hypercar yet, it combines a 3.0-litre twin-turbocharged V6 with three electric motors to deliver a combined output of around 1,200 horsepower.
Independent testing has recorded 0–100 km/h in just over two seconds and a top speed close to 350 km/h.
Positioned as a technology showcase, the F80 reflects Ferrari’s hybrid future and new design language, with a focus on aggressive aero and compact proportions.
Limited to 799 units and priced at $7 million, unfortunately, there won’t be too many F80’s gracing the streets of Sydney anytime soon.
Most recently, in September 2025, Ferrari unveiled the 849 Testarossa Spider, a plug-in hybrid roadster reviving one of the brand’s most famous names. Producing 1,050 cv from a twin-turbo V8 paired with three electric motors, it replaces the SF90 Spider at the top of the open-top range.
The cadence of these launches is unusual for Ferrari, which typically introduces just one or two new models annually.
For Comelli, stepping into the top job in Australasia means leveraging this new product line-up at a time when local demand is strong – even if Australia remains a relatively small allocation market for Ferrari.
