Inside Spectre: The first fully electric Rolls-Royce has arrived in Australia


It’s the start of a new era for luxury car maker Rolls-Royce as its first fully electric vehicle, the Spectre, arrives Down Under. But be warned, there’s a waitlist.

The car, which debuted in Australia in early November, marks the first step in a pledge to have every Rolls-Royce running on electricity by 2030.

Australia has one of the highest market demands for the Spectre in the Asia Pacific. According to Rolls-Royce, down under we have an order bank that stretches through to next year.

“With its highly contemporary design and delightful Bespoke interior, combined with true engineering substance and innovation, there can be no doubt that Spectre is a true Rolls-Royce,” Irene Nikkein, Rolls-Royce Motor Cars Regional Director for the Asia-Pacific, said.

A “spiritual successor to the Phantom Coupe”, the Spectre is the most powerful and intelligent Rolls-Royce yet.

With “a brain of its own,” Spectre can process complex data and exchange detailed information. It works with interfaces such as Whispers, the exclusive Rolls-Royce owners app, with ease.

The model offers up to 10 driver assistance systems that aim to make the user experience both safer and smoother.

Luxury features include bespoke instrument dials, massage seats, and ‘Eleanor’, your in-car intelligent companion.

And of course, there remain the classic features that loyal customers have come to expect from a Rolls-Royce.

Leather seats, detailed woodwork interiors, and the iconic Starlight Headliner, which decorates the vehicle’s ceiling with a show of finely dotted shooting stars, make this EV a true luxury experience.

But no two are the same.

Owners can uniquely craft their Spectre experience, to ensure the vehicle fits their creative vision.

The vehicle is the world’s first ultra-luxury electric super coupe. The indulgent proportions ensure space and comfort haven’t been sacrificed in the name of sustainability.

Spectre’s market release comes after a rigorous testing program completed earlier this year, which spanned 2.5 million kilometres.

The move to electric vehicles is also a strong play from the legacy brand to expand its customer base.

Rolls-Royce claims that an increasing number of Spectre clients are new to the brand. It has reportedly attracted a younger, more diverse demographic than previous models.

After being unveiled last October in West Sussex, England – the Home of Rolls-Royce – Spectre has received widespread positive feedback from customers.

So how much will it set you back? A cool $770,000.

And with such high demand, Aussie customers might be waiting up to two years before actually getting their hands on the game-changing Rolls-Royce.

But high demand can be expected – this is a vehicle 123 years in the making.

After all, it was back in 1900 that co-founder Charles Roll predicted electricity, with its clean and noiseless capabilities, could one day be introduced as a replacement for the motor cars’ internal combustion engine.

For now, the car is on a regional tour of Australia, so media and clients can get a glimpse of what the future of luxury car brands is shaping up to be.

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