Netflix has quietly raised subscription prices for Australian users – yet again. With the Premium tier now nearing $30 a month and cheaper plans disappearing, competition is heating up for the streaming giant.
Key Facts
- Netflix’s Premium tier in Australia now costs $28.99/month, up from $25.99.
- The Standard ad-free plan increases to $20.99, while the ad-supported version hits $9.99.
- The standard plan with ads plan is up to $9.99.
- The Basic plan was scrapped earlier this year, limiting lower-cost options.
- Add-on user charges also climb by $1, now up to $8.99 for some plans.
Key Background
Since landing in Australia in 2015, Netflix has steadily moved away from its budget-friendly origins. The company has now raised prices six times, phased out its most affordable ad-free option, and monetised what used to be free – account sharing.
That controversial crackdown on password-sharing rolled out in Australia in May 2023, with the platform now requiring each account to designate a “primary location,” verified through IP address data and device usage.
Anyone accessing the service from outside that household must either start their own subscription or pay an additional fee to be added as an “extra member.” Those add-ons come with restrictions: one slot for Standard accounts, two for Premium, and no access for users bundled into TV packages through partners like Sky or Telstra.
The policy has driven new signups but not without friction. Customers have reported confusion over verification prompts and restrictions while travelling, especially when accessing Netflix from devices not logged into the home network. The company has since abandoned early efforts to enforce a “31-day login rule,” replacing it with more flexible verification codes.
Streaming Prices in Australia (August 2025)
| Service | Plan | Monthly (AUD) |
|---|---|---|
| Netflix | Standard with Ads | $9.99 |
| Standard (No Ads) | $20.99 | |
| Premium | $28.99 | |
| Disney+ | Standard | $15.99 |
| Premium | $20.99 | |
| Apple TV+ | Monthly | $12.99 |
| HBO Max | Basic with Ads | $11.99 |
| Standard | $15.99 | |
| Premium | $21.99 | |
| Prime Video | With Ads | $9.99 |
| No Ads | $12.99 | |
| Stan | Basic | $12.00 |
| Standard | $17.00 | |
| Premium | $21.00 | |
| Binge | Basic with Ads | $10.00 |
| Standard (No Ads) | $19.00 | |
| Premium | $22.00 | |
| Paramount+ | Basic (Ad-supported) | $6.99 |
| Standard | $10.99 | |
| Premium | $13.99 |
Big Number
26% – That’s how much the Premium plan has jumped in price since May 2024.
Contra
Netflix remains the dominant streamer, but recent internal data showed even top-performing original content trailing in engagement. The company’s semiannual transparency report revealed its most-watched culinary show, starring Meghan Markle, pulled just 5.3 million views – a modest figure by Netflix standards.
Tangent
Netflix’s latest pricing push comes as the company renegotiates high-profile talent deals -including a scaled-back agreement with Prince Harry and Meghan Markle.
The new arrangement, a first-look deal rather than a full-content exclusive, reflects a broader shift inside Netflix away from blank-cheque celebrity contracts.
The couple’s Archewell Productions will deliver a second season of With Love, Meghan, a lifestyle-meets-cooking series filmed at their California estate, along with a holiday special and a film adaptation of Meet Me at the Lake, a bestselling romance novel. A short-form documentary, Masaka Kids, A Rhythm Within, is also in the pipeline.
Netflix has also taken a stake in Markle’s rebranded lifestyle brand As Ever, selling products like Napa rosé, honey, and jam through its consumer product division.
While the company remains committed to leveraging marquee names for content and merchandising, it’s doing so under tighter financial controls – especially with the original five-year, $100 million Archewell deal reportedly downsized.
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