The Australian Grand Prix is known as the Formula 1 ‘festival in the park,’ Auld says. Here’s how he is growing further attendance and engagement at Melbourne’s blockbuster motorsport festival. The countdown is on until Sunday’s 2025 Formula 1 season kick-off in Melbourne. It will be Lewis Hamilton’s first race with new team Ferrari, Australian […]
Ever wondered how the ultra-wealthy do the Australian Grand Prix? Well, if you’re part of Ferrari’s inner-circle, it starts with a ticket to a private three-storey popup mixed with trackside views, free-flowing spritzes, and a menu curated by top Italian chefs. At Albert Park, there are plenty of ways to watch Formula 1. General admission […]
Formula 1 is finally back in action, with the 2025 season opener taking place at Albert Park in Melbourne for the Australian Grand Prix from March 14-16. There is a lot to look forward to this weekend as all teams will finally reveal the true pace of their new challengers after keeping cards close to their chests during the pre-season testing in Bahrain. […]
Melbourne-born baker Kate Reid shifted gears from engineering at a British Formula 1 team to formulating some of the best pastries in the world. Before founding Lune – and creating a croissant the New York Times posits might be the best in the world – Kate Reid worked 16-hour days as a Formula 1 aerodynamicist. […]
Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership agreement with the series starting in 2025. The luxury brand will additionally serve as the title partner for the season-opening grand prix in Melbourne from March 14-16, officially named the Formula 1 Louis Vuitton Australian Grand Prix 2025. […]
A Mercedes raced by Juan Manuel Fangio and Stirling Moss could become the most expensive Grand Prix car in history at an auction this weekend. The W196 R Stromlinienwagen – the “Streamline car” – will go under the hammer in Stuttgart, Germany, on Saturday at a target price of $52 million (€50 million). To put […]
What if an autonomous vehicle could drive a racing car faster than a human around a track? That’s the question the Abu Dhabi Autonomous Racing League (A2RL) is trying to answer. The series had an abortive start during its inaugural race last year, but is continuing to develop its technology towards further competition in 2025. I talked to […]