Technology supercharging the EV car market

Motors

Luxury meets high-performance, fast-charging sustainability in one of the latest EVs to come to Australia.
Photo by Brendon Thorne/Getty Images for Genesis Motors Australia

One of the latest cars to come onto the EV market in Australia is the zero-emission GV60, the first dedicated electric vehicle from Genesis Motors.

The highly equipped AWD and Performance AWD have futuristic technologies, such as fingerprint recognition and digital mirrors, which replace physical side mirrors with cameras. The models retail for more than $100,000, with the price including the maximum luxury and charging packages.

Photo by Brendon Thorne/Getty Images for Genesis Motors Australia

Head of Genesis Motors Australia, Connal Yan, says Australia is quickly embracing the transition to EV. The company is firmly behind sustainability and the battle for net zero, and the GV60 has advanced long-range, rapid recharge battery-electric technology.

“The biggest hurdles to EV adoption are vehicle range and charging infrastructure. All Genesis EVs deliver a 400-plus kilometre range and offer ultra-fast charging – customers now have the performance and technology to switch to pure electric motoring,” Yan tells Forbes Australia in an exclusive interview.

The company was the official automotive partner for the recent SailGP competition held on Sydney Harbour. Nine teams sailed F50 foiling catamarans at almost 100 km an hour with all-natural power to showcase sustainability in a sporting arena. Yan talks to Forbes Australia about the importance of raising awareness of clean energy.

Image source: Supplied

What is the importance of partnering with an event like this?

CY: This partnership represents Genesis Motors Australia’s first foray into sailing, providing us with a great opportunity to showcase our progressive and audacious brand to a global audience.

The Genesis values (Audacious = design, Progressive = technology, Distinctly Korean = Hospitality) are strongly aligned with SailGP’s purpose-led agenda for a better planet, with our commitment to becoming a 100% zero-emission vehicle brand by 2030 and to pursue carbon neutrality by 2035.

Being relatively new to the luxury car space, it is important for Genesis to build brand awareness and understanding. Partnering with world-class events like SailGP gives us a perfect opportunity to tell customers our story.

What is Genesis doing to make a difference in the motoring industry?

Genesis is driven by great product and, most importantly, customer experience. We put the customer first. For us, sales numbers are secondary to the customer experience. We deliver the level of service you should expect from a luxury car brand.

Image source: Supplied

What’s the biggest point of difference for Genesis EV, given there are so many options for buyers in this area now?

Genesis offers an all-inclusive luxury ownership experience underpinned by products featuring industry-leading EV technology and encompassing progressive design. Genesis EVs feature a world-first patented ultra-fast 400V and 800V multi-charging technology – which means they are among the fastest-charging production cars in the world.

To further differentiate us from our luxury competitors, every Genesis sold includes five years of complimentary scheduled servicing with a Genesis-To-You concierge service.

In addition, for our EV models, every Genesis customer is offered the choice of a five-year Chargefox subscription or home A/C charger and installation included in the purchase price.

Image source: Supplied

What’s the biggest challenge faced by Genesis and other EV car makers in getting people to be able to make the change from petrol and diesel engines?

The biggest hurdles to EV adoption are vehicle range and charging infrastructure. All Genesis EVs deliver a 400-plus kilometre range and offer ultra-fast charging – customers now have the performance and technology to make the switch to pure electric motoring. In reality, our biggest challenge is building the EVs quickly enough to meet customer demand.