The national carrier has picked Australian fashion designer, Rebecca Vallance, to create its new uniform – the first redesign in over a decade.
Australian fashion designer Rebecca Vallance has been selected to design Qantas’ uniforms, in the airline’s first uniform refresh in more than a decade. The new uniforms will launch in 2027, replacing the current design by Martin Grant, which was introduced in 2014.
Vallance, who launched her eponymous label back in 2011 at Paris Fashion Week, already collaborated with the airline back in 2023, when she designed a sleep set for Business Class passengers for the new Sydney to New York route.
The selection comes after what Qantas said what a competitive pitch process, and will align with the airline’s largest ever fleet renewal program.
“We want the new uniform to reflect the pride our team feel when they wear it and this redesign is a collaborative journey that will be shaped by our people every step of the way,” Qantas Group CEO, Vanessa Hudson, said.
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Vallance said her new designs will reflect the modernisation of the airline, adding that the news marked a “huge milestone” for herself and her brand. Qantas revealed it surveyed 17,500 uniformed staff across key operational areas (like pilots, cabin crew, engineering and airports) to gain feedback on their current uniforms, and Vallance will incorporate the insights into her design process.
“I am looking forward to creating something iconic, yet wearable while celebrating the people who make this airline such a beloved part of Australia’s story,” she said.
“This is a defining moment in my career, not just because of the scale of the project, but because of the trust Qantas has placed in me. It’s a partnership I am deeply grateful for.”
Past designers of the Qantas uniform include Peter Morrissey, Yves Saint Laurent, George Gross and Harry Who, and Emilio Pucci.
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