How the Zenith G.F.J stole the show at Watches and Wonders 2025

The Zenith G.F.J., with its bright blue lapis and mother-of-pearl dial, brickwork details and hero movement, quickly became the social media sensation of the 2025 Watches and Wonders, with journalists and collectors worldwide choosing it as a favorite. A few things account for the popularity of the watch, whose social media hits rivalled that of […]

The best of Watches and Wonders 2025

From Rolex’s first new collection in more than a decade to the world’s most complicated wristwatch, here are the timeless timepieces from the biggest watch show. Behind the scenes at this year’s Watches And Wonders Geneva—the most important trade show for luxury timepieces—the clock was ticking loudly to get new releases on boats before the […]

Three of the new releases from Rolex at Watches and Wonders 2025.

Every new Rolex unveiled at Watches and Wonders 2025

Geneva’s Watches and Wonders fair has returned, and as always, Rolex drew the spotlight with a fresh wave of releases. As predicted by Forbes Australia, the brand introduces a brand-new model – the Land-Dweller – while updating several classics with new materials, dials and design refinements. Here’s every Rolex watch unveiled in Geneva overnight. Oyster […]

Watches and Wonders 2025: Rolex predictions

On Monday, April 1st, Watches and Wonders 2025 will officially commence in Geneva, Switzerland, bringing together the world’s most prestigious watch brands, collectors, and enthusiasts. Below, WatchGuys CEO Robertino Altieri, makes his predictions for the upcoming lineup. As the premier event in the luxury watch industry, Watches and Wonders sets the stage for groundbreaking releases, […]