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What does Gen Z want? Not a marriage and a mortgage
Live Nation Entertainment released the results of its ‘Love Song’ research this week. Only 1 in 8 Gen Zers are interested in walking down the aisle, the study reveals. 90% prioritise experience over possessions. Authenticity is in, and wanting to be cool is out. That’s according to Live Nation’s latest study ‘Love Song,’ which surveyed […]