Everyone has been talking about Jaguar since its controversial rebrand video went live on YouTube a couple of weeks ago. While this campaign got caught up in fractious political debate, it was just a 30-second video, and the real test would be the unveiling of the car itself. Finally, that time has arrived, as the prototype […]
Concept images of what appears to be British luxury vehicle company Jaguar’s upcoming electric vehicle leaked online Monday morning hours before its planned release, multiple automotive publications reported, following weeks of controversy over the company’s colourful rebrand. Key Facts Why Is Jaguar’s Rebrand So Controversial? Jaguar first teased a dramatic company rebrand in a 30-second […]
Everyone is talking about the Jaguar rebrand. The 30-second launch video, which dropped four days ago, has come in for particular attention. But there’s also the new logo and removal of the “growler” big cat emblem that has adorned so many Jaguar cars over the decades. Many people are up in arms, acting like parent company […]