From Rolex to Tag Heuer: Luxury watch brands are dialling up the fun

From Rolex’s emoji Day-Date to the reborn Tag Heuer Carrera Skipper, watch brands are dialling up the fun. Among the buzziest releases at Watches and Wonders in 2023 was a Rolex Day-Date with a jigsaw puzzle–inspired enamel dial. Rolex then dialled up the playfulness by replacing the words in the day window with inspirational terms—including […]

Rolex to acquire watch retailer Bucherer

Two historic names in the watch industry have now become partners. Iconic Swiss watchmaking brand, Rolex, has acquired Bucherer, one of the world’s largest watch retailers. In a statement, Rolex said Bucherer will keep its name and continue to operate as an independent company. Rolex said it made the decision to buy the retailer after […]

Watches & Wonders 2023: Rolex, Patek Philippe, Tag Heuer and more set to release new timepieces

Watches & Wonders, the premiere international watch fair, opened its doors Monday with 48 brands and watchmakers unveiling scores of new timepieces showcasing the industry’s mastery of mechanics, craftsmanship and design. The watch fair in Geneva begins at a time when there is perhaps unprecedented growth in the luxury watch market. February data from the […]