Why a major airline waived fees just for Taylor Swift fans

Fear not, Swifties. South America’s largest airline has your back—and hopes that in return you’ll spend, spend, spend. Taylor Swift kicked off her South American tour with three sellout crowds at Buenos Aires’ Monumental Stadium, the home venue of Club Atlético River Plate and the Argentinian national soccer teams. The Argentina concerts are the latest […]

The top-earning summer concert tours of 2023

Taylor Swift took the crown from Queen B as her blockbuster Eras concert Tour earned her $305 million, more than double what Beyoncé took home for her record-breaking Renaissance Tour. “I can’t believe I get to do music as a career,” Taylor Swift said at the Los Angeles premiere of her new concert film, Taylor […]

Dissecting the marketing brilliance of Taylor Swift

From her early beginnings as a young country music sensation to her current reign as a pop icon, Taylor Swift has not only captured the hearts of millions with her music but has also become a shining example of marketing brilliance.  With her authentic storytelling, personal connection with fans, and strategic brand collaborations, Swift has […]

Taylor Swift’s net worth soars as Eras Tour heads Down Under

The tour that crashed Ticketmaster is on track to bring in US$1.4 billion, according to a new report. Forbes breaks down how much the pop star could pocket ahead of her upcoming Australian tour. Taylor Swift could be getting close to entering her “billionaire” era, thanks to ticket sales from The Eras Tour. The first […]

Ticket chaos as Taylor Swift fans crash Australian pre-sale site

Taylor Swift fans hoping to nab a ticket to her highly-anticipated Eras Tour have crashed the local site – before the tickets went live. Topline Swift fans trying to access the American Express pre-sale, which was available to AMEX cardholders, were met with ‘SITE HELP’ instead of the gateway to the popstar’s long-awaited return to […]