The Australian Open is about to look very different. From 2027, BOSS will take over as Official Lifestyle Outfitter of the tournament, dressing up to 4,000 staff, officials, umpires and ball kids across Melbourne Park. The German label will replace Ralph Lauren as the Official Lifestyle Outfitter of the AO from next year. “We are […]
Coco Gauff’s 2025 earnings reached more than AU$50m, according to Forbes data. She holds endorsement deals with Rolex, New Balance, and Mercedes-Benz. Her greatest value to the modern leader, however, may lie in her mental architecture. In 2019, 15-year-old Coco Gauff dismantled Venus Williams at Wimbledon, wowing audiences with her 193 kilometre per hour serve […]
Marked by upsets, Wimbledon 2025 saw a record number of top seeds lose in the first two rounds. So, instead of arriving fashionably late, tennis’ biggest and best dressed stars made early exits. However, the top players, the ones with the biggest endorsement contracts, stuck around long enough to showcase their tennis attire. The following are the […]
At the BNP Paribas Open this week, VIP treatment and star power will make you almost forget you’re there to watch the tennis. The BNP Paribas Open, underway these two weeks in Indian Wells, California, is a place where tennis purists, Hollywood elites, and the occasional tech billionaire come together to bask in the desert sun, […]
Melbourne Park, home of the Australian Open, is more than twice the size of the next largest tennis major site. The more than 90,000 daily visitors at the 2025 event spend time mixing both tennis and entertainment across the nearly 100-acre festival atmosphere. And festivals—not to mention tennis tournaments—require food. With the ample grounds space, […]