Parmigiani Fleurier touches down in Texas with a Longhorn Tonda Chrono

There is a limited edition watch for everything these days. Parmigiani Fleurier has teamed up with the University of Texas and its foundation, the Forty First Foundation, to create the Tonda PF Sport Chronograph Longhorn Limited Edition. Proceeds from the sale of the 50 watches will help fund special projects through the Foundation, including supporting […]

Rare Patek Philippe watches in $4-million collection at Sotheby’s

Rarity is a word often overused when it comes to describing the star lots that come up at watch auctions, but at least two of the Patek Philippe pieces in the sale of a private collection hitting the block at Sotheby’s this fall truly represent the rarest of the rare. “Exceptional Discoveries: The Olmsted Complications […]

You'll see the Audemars Piguet Royal Oak Offshore and others at Watches and Wonders in Geneva.

Audemars Piguet and 10 others join Watches and Wonders 2026

Elite watch brand Audemars Piguet is returning as an exhibitor to the Watches and Wonders fair in Geneva next year after exiting the show in 2019. The luxury watch fair, which runs April 14 to 20, also welcomes 10 other new participants, for a total of 66. Incoming brands include LVMH-owned clock maker L’Epée 1839, […]

Highlights from Geneva Watch Days 2025

The 2025 edition of Geneva Watch Days opened with a slew of new introductions, adding substance and excitement to the weekend of luxury watch events, seminars and celebrations. The show, now in its sixth year, has become an important date on the calendar for watch lovers and the trade alike, and stands as the most inclusive show […]

Why Chiefs star Patrick Mahomes is the new face of Hublot luxury watches

Hublot CEO Julien Tornare was so excited about having Patrick Mahomes as an ambassador for his luxury watch company that he insisted on showing off the personalised autograph jersey that the Kansas City Chiefs quarterback gave him. It sits in a glass case in Tornare’s office. “I’m super, super proud and happy to have him […]