Drive with a CEO: Peter Freedman

Drive with a CEO

In a Q&A with Forbes Australia’s Editor-in-Chief Sarah O’Carroll, the maestro of the billion-dollar RØDE company, Peter Freedman, shares what brings him happiness, his love of Sydney and his 100%, foolproof Christmas gift.

This story was featured in Issue 17 of Forbes Australia. Tap here to secure your copy.

Your go-to breakfast: 

Steak and eggs or chicken. 

Favourite meal: 

Sashimi. 

Bedtime: 

2am-ish. 

Favourite restaurant in Australia: 

Margaret – Double Bay.

Restaurant in the world: 

Le Manoir aux Quat’Saisons (Oxfordshire, UK).

Favourite tipple: 

Absolut Vodka Martini with a twist. 

An ideal Saturday night: 

At home alone thinking about new technology. 

3 dinner guests you’d like: 

My mother, my father and my grandfather David. Sadly, just a dream! 

Weekend away in Australia: 

Potts Point. 

Current car: 

Rolls Royce Spectre.

Best drive: 

The Great Ocean Road. (On my 1974 Green-Frame Ducati 750 SS).

Best airline: 

Freedman Air – or Emirates A380 First Class.

Favourite city in the world: 

Sydney.

Country you love to visit: 

England. 

Best overseas escape: 

Laucala Island Fiji.

Best hotel: 

Claridge’s Mayfair, London- nothing else even comes close!

Favourite artist: 

Tom Roberts.

Designer: 

Marc Newson.

Creative inspiration: 

Tony Fadell.

Work of art: 

The Suiter by Charles Blackman.

Most beautiful building: 

Jenner House, Potts Point.

Most beautiful place: 

Potts Point.

Foolproof Christmas gift: 

A handwritten letter telling someone how much joy they bring to your life, and that you love them unreservedly. 

Perfume or Cologne: 

For men, Creed Millesime Imperial, and for women, Astier de Villatte – Le Dieu Blue. 

Most extravagant purchase: 

My Supermarine Spitfire MKVI (TE-184). One of the 50 truly airworthy ‘Spits’ in the world. 

Hobbies: 

My work is the entire focus of my life.

Book you tell people to read: 

Summer of the Seventeenth Doll.

Biography you loved: 

Sam Walton – Made in America

Favourite song: 

Fire and Rain by James Taylor. 

TV series: 

MadMen.

Movie: 

Harold and Maude

Podcast: 

Lex Fridman.

The app you can’t live without:

I can 100% live without apps.

How you unwind: 

Writing.

Biggest influence: 

Sun Tzu (The Art of War).

Best friend: 

Myself.

Who makes you laugh: 

Norm Macdonald.

Best advice: 

Be kind.

Hero: 

My mother Astrid.

Your legacy: 

A ‘Legacy’ is just ego! It is what you do every day that you are alive that counts.

Proudest moment: 

I really can’t think of a ‘single moment’ that I could define as that. My life is a work in progress, and far from anywhere near where I want it to be.

Greatest Flaw: 

My inability to ‘live in the moment’. It’s all about tomorrow! 

Businessperson you admire: 

My father, Henry.

Makes you happy: 

Listening to little kids laugh.

What you wish you could change about yourself: 

Way too many things to list.

What you wish you could change about the world: 

Human beings’ propensity for fundamentalist tribalism. 

Life motto: 

Never give up.

This story was featured in Issue 17 of Forbes Australia. Tap here to secure your copy.

Look back on the week that was with hand-picked articles from Australia and around the world. Sign up to the Forbes Australia newsletter here or become a member here. 

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