Fingerprint for Success early investors include Google Maps co-founder Lars Rasmussen, Canva co-founders Melanie Perkins, Cliff Obrecht and Cameron Adams, as well as former Australian Prime Minister the Hon. Malcolm Turnbull AC and Roger Allen.
AI Coach creator Fingerprint for Success (F4S) has raised $5 million in a seed round led by Investible, taking funding to $9 million to date.
Australian and US VCs including Five V Capital, and Salesforce Ventures are included in this latest round, joining early investor ROCeteer, and other seed investors including Google Maps co-founder Lars Rasmussen, Canva co-founders Melanie Perkins, Cliff Obrecht and Cameron Adams, as well as former Australian Prime Minister the Hon. Malcolm Turnbull AC and noted Australian tech investor Roger Allen.
F4S and AI Coach Marlee is world-first technology pioneering the democratisation of coaching, carving a new category for technology driven human development. The Australian founded startup responds to a problem-state where traditionally just 2% of the population, typically the elite or those with the means, have access to personalised coaching.
Confidence in the startup is supported by significant 300% YoY user growth from the US, UK and India. These insights contribute to Marlee’s wider datapool, with more than 900,000 AI coaching minutes delivered, which collectively, have helped users from 194 countries work towards more than 100,000 goals.
Coupled with founder and CEO Michelle Duval’s 25 years expertise as a pioneer in the professional coaching space, AI Coach Marlee and the F4S platform is built from decades of evidence-based research developed by a team of behavioural data scientists, coaches, and AI engineers.
The layered technology offers a digital and scalable solution for individuals and teams to understand and bring out the best in themselves, and each other. Already embraced by more than 20,000 organisations including teams from Atlassian, Hubspot, AWS, KPMG, as well as Canva and Baraja, the cutting edge technology gives users a suite of tools to scale cohesive, high-performing teams and culture.
Michelle Duval says companies have historically held an inherited bias for ‘hard’ technical skills.
Duval says,“It’s actually the ‘soft’ or what we like to call human skills that have proven time and time again to make or break teams and are the most crucial in building goal-oriented, efficient and purpose-driven teams.
“There’s a driving need to rapidly grow resources and solutions to solve the complex problems Gen Alpha, GenZs and Millennials inherit. F4S’s scalable technology is an always ready, real time solution to optimise the otherwise untapped potential within our future problem solvers helping both individuals and teams to invent and navigate brighter futures.”
The capital raised will be used primarily to make F4S’s real-time personal and team insights and coaching accessible via additional third-party integrations within work and collaboration platforms including Slack and Zoom.
“Coach Marlee is improving personal, team and company performance,” says Duval. “We’re building self confidence, self esteem, and helping teams work better together. Ultimately, we’re helping people find meaning and fulfillment at work.”