Mark Zuckerberg

Meta’s Twitter competitor has struggled to retain users after a record-breaking launch earlier this month.

Threads has seen a 70% decline in active daily users since its July 7 peak, according to market intelligence firm Sensor Tower.

Elon Musk said early Saturday that advertising revenue for Twitter has dropped 50% amid a “heavy debt load,” just as competition between the platform—which recently started to pay creators for advertisements—and Mark Zuckerberg’s rival Threads continues to intensify.

Meta’s new Threads app—a competitor to Twitter—has overtaken ChatGPT, which achieved the 100 million milestone in 2 months.

Musk and Zuckerberg continue to deal blows at each other, even if the cage fight is still metaphorical—for now.

Meta’s Threads app, which shares a similar format with Twitter and is widely seen as Elon Musk’s most significant competition since the billionaire took over the social media platform, was launched Wednesday evening in a surprise announcement. Key Takeaways Instagram, the photo and video sharing behemoth from Meta, has set its sight on expanding its […]

A letter dated Wednesday accuses Meta of hiring former Twitter employees to make a Meta “copycat” of the Elon Musk-owned social media site.

Responding to Musk’s invitation to a “cage match” with Zuckerberg, the Meta CEO posted an Instagram story telling the Tesla CEO and Twitter owner: “Send me location.”

Screenshots of the app, which emphasises safety and reliability, look a bit like Twitter.

“Meta’s challenges were largely temporary,” says one analyst as shares of the Facebook parent mint a 92% rally this year.