Alix Earle has mastered marketing. Now she takes the founder seat
14-million-follower-rich Alix Earle has been a gold mine for other brands. Now the challenge is to see if she can use her influence to scale her own startup.
Marketing
5 marketing lessons from the Sydney Sweeney American Eagle controversy
The internet is buzzing with lots of thoughts and emotions on the newest campaign launched by retailer American Eagle featuring actress Sydney Sweeney. While there are definitely some consumers who love the campaign, the backlash from the campaign is what is dominating the narrative.
It’s prime time for the creator economy. Here’s why
“I Want My MTV” is an anthem that still evokes strong memories and offers a valuable perspective to better understand the transformation of media and marketing today.
Small talk sabotage: Why banter is killing your pitch
Small talk has long been touted as the gateway to building social connections, breaking the ice, and creating a sense of camaraderie. It’s the bridge we traverse to navigate unfamiliar social waters, the glue that binds us in everyday interactions. But what if I told you that when it comes to pitching, small talk could be your Achilles’ heel?
How to make 2023 the ‘year of execution’
Sales execution comes down to the proactive habits you imbed every day.
8 trends to help you smash your sales goals in 2023
Sales leaders need to continually demonstrate value and leverage technology to get ahead.
Act now to recession-proof your sales
Act now to confront the brutal facts, and at the same time never lose faith.
Five ways to end the great divide between sales and marketing
Bringing sales and marketing together – AKA SMarketing – is the way forward and the way to get big results.
This is the future of B2B sales
B2B buyer preferences have changed, and so has the profile of the leaders making business decisions.
Four super-powered sales habits
The trick is to find what works for you and tie it to the daily proactive sales activity.