Meet the billionaire owners facing off in Super Bowl LX
The Patriots’ Robert Kraft is looking to collect his record-setting seventh Lombardi Trophy. The Seahawks will likely achieve a very different milestone—win or lose.
Justin Birnbaum, Forbes Staff
The world’s highest-paid female athletes 2025
With women’s sports on a financial fast break, the top 20 earners hauled in a combined $293 million this year, up 13% from 2024—and further gains look like a slam dunk.
How McLaren staved off financial ruin and revved its F1 business into high gear
On the brink of insolvency five years ago, the team is now dominating on the Formula 1 track—and, under the leadership of CEO Zak Brown, building up its sponsorships to rival Ferrari and Mercedes. When McLaren drivers Lando Norris and Oscar Piastri crossed the finish line in third and fourth place at the Singapore Grand […]
The World’s highest-paid soccer players 2025
Forbes ranks the highest-paid footballers in the world, including Cristiano Ronaldo and Lionel Messi. Here are the top soccer player salaries and endorsement deals.
The highest-paid golfers at the 2025 Ryder Cup
Forbes’ list of the Ryder Cup’s highest-paid golfers features Jon Rahm, Scottie Scheffler and three other players earning big money on and off the course.
Tennis legend Roger Federer is now a billionaire
Lucrative endorsements and a stake in shoe brand On have made the Swiss star just the seventh athlete in the three-comma club—and a food tech investment may serve up another payday.
How New Balance went from ‘dad shoe’ to scoring the No. 1 NBA draft prospect
By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.
The highest-paid players at the 2025 FIFA Club World Cup
Soccer’s top earner isn’t suiting up, but five other stars kicking off the tournament this month made a combined $381 million over the past year, led by Inter Miami’s Lionel Messi. Lionel Messi has won 46 trophies in his career, more than any soccer player ever to lace up a pair of cleats. The odds that […]
The World’s Highest-Paid Golfers 2025
LIV Golf’s spending spree has seemingly come to an end, but the PGA Tour is chipping in record purses, helping the sport’s 10 top earners score $612 million over the past year.
The richest female sports team owners 2025
Meet the wealthiest women changing the game—11 billionaires who control major pro franchises and are collectively worth $85 billion, led by the Mavericks’ Miriam Adelson.