Blaq market: Myer’s CPO of Exclusive Brands on strategy, expansion and style
Following extensive customer research, Myer has remodelled its exclusive brands, including expanding one popular menswear label into womenswear. Myer has been a defining force in Australian retail for over a century, evolving alongside the needs, tastes and habits of local shoppers. The retailer, which has been operating for more than 125 years, is undergoing the biggest transformation in its history. A key element […]