Why AI has its limits in customer service

With a growing number of Australian companies using AI-based chatbots to perform customer service requests, I’m often asked: “Are humans being replaced by AI when it comes to customer experience?” The simple answer is no. While AI enhances efficiency and helps meet customer needs, it can never replicate the emotional intelligence (EI) that fuels trust, […]

How the ‘Taylor Swift Index’ is influencing Australian shopping habits

Four out of five consumers are prioritising value for money when shopping, as economic pressures mount, according to new research conducted by YouGov on behalf of Shopify. However, consumers are willing to treat themselves to small luxuries, or save for larger items that they find value in – such as Taylor Swift concerts, Shopify Australia’s James Johnson says.