Why ‘agentic web’ is the next term you need to understand

Imagine a world where your business operates autonomously to unlock its full potential, orchestrating decisions, negotiating deals and innovating relentlessly without your constant intervention. It’s not a distant dream, it’s the inevitable reality of the agentic web: a term entrepreneurs, founders, the C-suite and marketers are going to need to become familiar with. Fast.

Why AI has its limits in customer service

With a growing number of Australian companies using AI-based chatbots to perform customer service requests, I’m often asked: “Are humans being replaced by AI when it comes to customer experience?” The simple answer is no. While AI enhances efficiency and helps meet customer needs, it can never replicate the emotional intelligence (EI) that fuels trust, […]