The $49 billion Aussie sports opportunity that brands are sidelining
Zero. That’s the number of women in the 2024 list of the world’s 100 highest-paid athletes. Meanwhile, male athletes collectively earned $9.9 billion.
Sport
‘Here to stay’: Adelaide locks in LIV Golf through 2031
The breakaway golf league isn’t going anywhere, with the South Australian government striking a new deal with LIV Golf, securing its only Australian stop through 2031.
How this legendary NBA sixth man became a billionaire
After 10 seasons with the Milwaukee Bucks, Junior Bridgeman finally started to make the big bucks—really big—with fast-food franchises and a Coca-Cola bottling company. He’s now in rare air alongside Michael Jordan, Magic Johnson and LeBron James as the only NBA players with 10-figure fortunes. Oh, and he also owns a piece of his old team.
10 most memorable Super Bowl ads
The Super Bowl is more than just a game—it’s a time when people gather for watch parties. Here are the top 10 Super Bowl ads of all time.
AI takes over Super Bowl 2025: Ads, analysis and player safety
Here are some of the key areas where AI is starring in Super Bowl LIX.
Will Blake Lively be at the Super Bowl? Tabloid rumours suggest rift with Taylor Swift
The actress was one of Taylor Swift’s Super Bowl guests last year, but it’s unclear if she’ll show up this year amid her legal battle with Justin Baldoni.
Melbourne to host NFL season game in 2026
NFL fans excited for Monday’s Super Bowl will soon be able to see the sport up close and personal. The LA Rams will be the first NFL ‘home team’ to play at the MCG.
How Dana White turned the UFC into a multibillion-dollar business
UFC’s ultimate broligarch sounds off on why he’ll always be in Donald Trump’s corner, his passion for high-stakes risk-taking and how he’s already building America’s next great combat sport.
Why Kendrick Lamar won’t get paid for the Super Bowl Halftime Show
Feuding with Drake turned the ‘Not Like Us’ performer into hip-hop’s hottest artist. Now he will take music’s biggest stage in New Orleans—for free.
How Aussie unicorn SafetyCulture keeps tennis titans and 1.2m AO fans safe
The Australian Open is the highest-attended Grand Slam in the world. SafetyCulture founder Luke Anear chats with Forbes Australia about acing the training and safety inspections and keeping 1.2 million Happy Slammers out of harm’s way.