From Marlboro to LVMH: How the business of F1 evolved into a $21 billion giant
When Albert Park opens its gates for the 2026 season opener in Melbourne this weekend, it signals a new era of Formula 1, with new engines, new teams, new drivers, new sponsors and billion-dollar revenue opportunities for a sport that has evolved into a US$21.2 billion entertainment giant. This story features in Issue 21 of […]