Italy’s Ferrari Museum is now listed on Airbnb—here’s how to book it


Ever dreamed of spending a night in the Ferrari Museum in Maranello, Italy, tucked in a bed crafted with the same leather as Ferrari car seats?
You can book a stay in the Ferrari Museum in Maranello, Italy through Airbnb new ‘Icons’ stays AIRBNB / THOMAS PRIOR

What’s more, you’ll be surrounded by 110 elite trophies and encircled by the Ferrari cars that won those accolades and feel the speed of the Ferrari 296GTB on a private ride on the Pista di Fiorano, Ferrari’s private racetrack.

Close-up of a Ferrari F1 car in the Ferrari Museum. GETTY

This type of night in the museum stay is part of Airbnb’s new “Icons” collection that offers up rare, extraordinary experiences around the world, with hosts who are big names in art, music, sports, television, and the social media sphere.

The rental platform over the years has been occasionally offering buzzworthy stays, with opportunities to spend the night in the last remaining Blockbuster video store in Bend, Oregon or sleep over in the “Scream” house located in Santa Rosa.

Now, Airbnb says it will offer these dream-like stays on a more regular basis, mostly for free—with the first 11, including the Ferrari Museum, announced for the summer.

The ‘Up’ House on Airbnb. RYAN LOWRY / AIRBNB

The lineup includes some wildly unique stays, like one in the Disney/Pixar “Up” house in Abiquiu, New Mexico and a stay in the clock room at the Musée d’Orsay in Paris.


Most of the stays are free, and none are more than $100, so this more like a giveaway promotion than a traditional booking.

Those looking for a “golden ticket” as Airbnb is calling it will need a little luck on their side because the rental platform will surely be fielding thousands of booking requests for these one-of-a-kind stays.

The Icons stays include exclusive experiences, too: For instance, the Ferrari Museum guests will get to take a lap in a Ferrari 296 GTB, going from 0 to 100km/h in 2.5 seconds and dine like Enza Ferrari with a gourmet meal at Cavallino, a spot once frequented by the Ferrari founder.

Guests can also attend a racing event in Emilia-Romagna with VIP tickets and get a private tour of the museum.

The host is Scuderia Ferrari ambassador driver Marc Gené.

How to book a stay in the Ferrari Museum

You’ll need to act fast if you want the chance to stay in the Ferrari Museum:

  • When to Book: Requests to book open on Monday, May 6 and close at 11:59 p.m. PT on May 8, 2024.
  • Booking Process: During the process, you’ll choose your dates, add guests, and answer a question about why you want to go. You’ll need an active Airbnb account and the app to participate. It won’t cost you anything to submit a request.
  • Selection Process: Airbnb will first randomly choose guests, then will review their answers for unique perspectives and connections to the icon. Then, selected guests will be invited to book.
More Airbnb ‘Icon’ experiences

Airbnb promises that more than 4,000 “golden tickets” will be awarded to guests in 2024.

Other experiences include tequila tasting with comedian Kevin Hart, joining a living room session with Doja Cat, staying in Prince’s Purple Rain house in Minneapolis, Minnesota, to a stay in Bollywood star Janhvi Kapoor’s family home in Chennai, India.

“Icons take you inside worlds that only existed in your imagination—until now,” said Brian Chesky, Airbnb co-founder and CEO in a news release. “As life becomes increasingly digital, we’re focused on bringing more magic into the real world. With Icons, we’ve created the most extraordinary experiences on Earth.”

This article was first published on and all figures are in USD.

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