Since you’re looking at the cars and bikes section of Forbes, I will go out on a limb and say the new Ferrari Luce probably isn’t for you. Ideally, this article should be in a fashion or industrial design section. Perhaps one of those surprisingly heavy quarterly magazines where the correspondent has had time to […]
The unveiling of a new electric supercar from Ferrari sharply divided the internet Tuesday morning as traditionalists described the design as “an Apple product on wheels” and supporters praised the luxury brand’s bold attempt at a reinvention. Key Facts Crucial Quote “The Luce does not look like a Ferrari. It looks like the concept for […]
Book a Rolls Royce, a private jet, a super yacht or even an exclusive Monaco F1 package with one phone call using Hype Luxury. This one-stop shop luxury startup is one of India’s fastest-growing ultra-premium mobility and lifestyle brands for ultra-high-net-worth individuals, built around the idea that luxury transportation should be as accessible as booking a hotel […]
Hybrid supercars keep getting more extreme. Lamborghini has unveiled the Fenomeno Roadster, a 1,065hp hybrid hypercar the company says is the most powerful open-top model in its history. Revealed during the second Lamborghini Arena event at Italy’s Imola circuit, the ultra-exclusive Lamborghini Fenomeno Roadster continues the Italian automaker’s “Few-Off” strategy (as opposed to “One-Off”) of […]
An exclusive group of Ferrari race car collectors and Riva yacht owners had gathered at the Monaco Yacht Club recently when Ferretti Group CEO Alberto Galassi said, “Love is more powerful than reason.” Now, that’s not what most CEOs would say in private, let alone in public. But, Alberto Galassi is simply not like most […]
The British marque’s new Supersports has touched down with no backseats and a lot less interest in keeping you comfortable. Eastern Creek at dawn on a Wednesday is not where most people expect to find a limited-edition Bentley with a $794,000 price-tag. It is, however, exactly where Bentley Motors Asia Pacific chose to unveil the […]
For years, Europe’s luxury carmakers could comfort themselves in the face of China’s rapid ascent in the field of affordable electric cars. After all, who could expect to compete with Porsche, Mercedes-Benz, BMW, Audi and the rest? Those trims seemed protected by history, engineering prestige and decades of badge power. Things are changing. As the […]
Bugatti, a brand better known for building supercars for the very rich, has now put its name on a bicycle that costs $23,599 and is limited to 250 units worldwide. It’s called the Bugatti Factor ONE, a collaboration between the French supercar maker and Factor Bikes, and it is exactly the kind of two-wheeler you’d […]
Volume knobs, once nearly extinct, are popping back up. Brands are quietly reintroducing physical knobs, often framing it as “improved usability”. Touchscreens were supposed to be the great simplifier, the wave of the driving future. One smooth pane of glass to rule climate, audio, navigation, seat settings, drive modes and even the glove compartment. (2025 […]
From a late start in Denmark to the legendary red of Maranello, the 17-year-old Ferrari recruit and her Whoop wearable are out to prove that in the modern paddock, biological data is the ultimate competitive advantage. The face on my screen is framed by the headrest of a moving vehicle, as the bustle of a […]