Formula 1 is finally back in action, with the 2025 season opener taking place at Albert Park in Melbourne for the Australian Grand Prix from March 14-16. There is a lot to look forward to this weekend as all teams will finally reveal the true pace of their new challengers after keeping cards close to their chests during the pre-season testing in Bahrain. […]
As the saying goes, “It takes years, sometimes decades to build up a brand’s reputation, and just seconds to destroy it.” It took over 15 years to establish Tesla as the world’s leading electric vehicle company. Now, after just six short weeks of Elon Musk’s activities across the globe, but especially in Washington as head […]
Melbourne-born baker Kate Reid shifted gears from engineering at a British Formula 1 team to formulating some of the best pastries in the world. Before founding Lune – and creating a croissant the New York Times posits might be the best in the world – Kate Reid worked 16-hour days as a Formula 1 aerodynamicist. […]
Oceanco is well known for building some of the largest and most recognizable superyachts on the planet. But, as you can see with their latest Beyond Custom design that was just announced in partnership with Vripack, Lateral and ABB (and simply called LILY), they’re always looking to the future. “LILY is a testament to what’s possible when design meets advanced construction […]
It’s no secret that the NFL team owners club is one of the most exclusive clubs in the world. And being invited to watch the Super Bowl in New Orleans from a luxury box that’s stocked with plenty of A-list celebrities and captains of industry is pretty exclusive too. But take it from me. There’s […]
A 1954 Mercedes-Benz W196 R Stromlinienwagen sold for $53.9 million at a Sotheby’s auction on Saturday, making it the most expensive Grand Prix car ever sold and the second most expensive car of all time. The only car to fetch more was a 1955 Mercedes-Benz 300 SLR Uhlenhaut Coupé, which sold for $143 million in […]
Louis Vuitton has become an official partner of Formula 1 on the heels of LVMH entering into a 10-year global partnership agreement with the series starting in 2025. The luxury brand will additionally serve as the title partner for the season-opening grand prix in Melbourne from March 14-16, officially named the Formula 1 Louis Vuitton Australian Grand Prix 2025. […]
A Mercedes raced by Juan Manuel Fangio and Stirling Moss could become the most expensive Grand Prix car in history at an auction this weekend. The W196 R Stromlinienwagen – the “Streamline car” – will go under the hammer in Stuttgart, Germany, on Saturday at a target price of $52 million (€50 million). To put […]
What if an autonomous vehicle could drive a racing car faster than a human around a track? That’s the question the Abu Dhabi Autonomous Racing League (A2RL) is trying to answer. The series had an abortive start during its inaugural race last year, but is continuing to develop its technology towards further competition in 2025. I talked to […]
The phrase Plus Ultra means “further beyond” in Latin, and its most famous appearance was carved in the stones at the exit of the Mediterranean basin, warning sailors that there was no known land “further beyond.” When it was etched into stone, the phrase became “plvs vltra,” and that stylized spelling lives on today. Nowadays, […]