Louis Vuitton named official Trophy Trunk partner of Australian Open

Louis Vuitton has created two bespoke Trophy Trunks for the Australian Open, hand-crafted by its artisans in Asnières, just outside Paris.
The Louis Vuitton Trophy Trunk for the women’s trophy. Image source: Supplied

In a partnership made in match-making heaven, Louis Vuitton has been named the official Trophy Trunk partner of the Australian Open, which begins on January 14 in Melbourne.

For the event, the luxury brand, which is part of the $609 billion (375 billion euro) LVMH conglomerate, designed and created two hand-crafted trunks out of its Maison workshops in Asnières, just outside Paris: one for the Daphne Adkurst Memorial Cup for women and the other for the Norman Brookes Challenge Cup for men.

The wooden trunk frame is covered in Louis Vuitton’s monogram canvas and finished with a lozine leather trim, and the same brass corner protectors and lock and clasps that have been used in the brand’s trunks since 1860. The trunks’ front panels have a painted V, for victory and Vuitton.

“Louis Vuitton is renowned for creating iconic trunks and we are delighted with the stunning hand-crafted custom trunks created for our historic Australian Open trophies,” Tennis Australia CEO Craig Tiley said.

“The Australian Open and Louis Vuitton both share a commitment to unparalleled excellence and innovation, while retaining great respect for history, tradition and the celebration of legendary achievement and skill.”

Louis Vuitton has previously created Trophy Trunks for Roland Garros and the Davis Cup, and has also created bespoke travel cases for the trophies of the FIFA World CupTM, Ballon d’Or®, Rugby World Cup, NBA Championship Trophy, Formula One’s Grand Prix de Monaco, League of Legends, and the America’s Cup.

“After the Trophy Trunks created for the Rugby World Cup and the Ballon d’Or® in 2023, we are proud to announce this new partnership with the first Grand Slam tournament of 2024, which once again shows that Victory travels in Louis Vuitton,” says Pietro Beccari, Chairman and CEO of Louis Vuitton.

“For more than 170 years, the Maison has been creating trunks that embody excellence, creativity and audacity, all values we share with the world’s greatest sporting events.”

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