You'll see the Audemars Piguet Royal Oak Offshore and others at Watches and Wonders in Geneva.

Audemars Piguet and 10 others join Watches and Wonders 2026

Elite watch brand Audemars Piguet is returning as an exhibitor to the Watches and Wonders fair in Geneva next year after exiting the show in 2019. The luxury watch fair, which runs April 14 to 20, also welcomes 10 other new participants, for a total of 66. Incoming brands include LVMH-owned clock maker L’Epée 1839, […]

Why Chiefs star Patrick Mahomes is the new face of Hublot luxury watches

Hublot CEO Julien Tornare was so excited about having Patrick Mahomes as an ambassador for his luxury watch company that he insisted on showing off the personalised autograph jersey that the Kansas City Chiefs quarterback gave him. It sits in a glass case in Tornare’s office. “I’m super, super proud and happy to have him […]

Panerai unveils two watches honouring the Italian Navy aviation branch

Panerai’s two newest watches – The Submersible Marina Militar (PAM01697) and the Submersible Marina Militare Carbotech (PAM01698) – are inspired by Aviazione Navale, the Italian Navy’s aviation branch, which supports the Italian Naval fleet with aircraft that extends its reach and capabilities in difficult environments. Both timepieces are powered by the P.900 caliber automatic movement, […]

The new Omega boutique on Market Street, Sydney.

Inside Omega’s newest Sydney boutique

Omega’s third Sydney boutique just landed in Westfield’s Market Street wing, and it comes complete with a 2.4-metre-tall golden astronaut statue standing watch at the entrance. Just a stones throw from its Martin Place store, the Swiss watchmaker has officially opened the doors to its Market Street boutique. From outside, the façade reads like an […]

Omega

This $49,000 iPhone has a James Bond Omega Seamaster built into it

Caviar, the brand that makes bespoke editions of mainstream smartphones, has announced the iPhone No Time To Die Edition, which features the iconic Omega Seamaster Swiss watch on its back. The luxurious Seamaster 007 Edition timepiece is embedded directly into the Apple iPhone’s body without compromising its functionality. Caviar is making only seven units of this special […]

Swiss watch exports tumble following surge as tariffs loom

Swiss watch exports are on something of a roller coaster ride so far this year, surging in April, particularly in the U.S., as retailers and brand boutiques stocked up ahead of speculation about tariffs in an endeavour to avoid inevitable price hikes. Exports then dropped dramatically in May. According to the Federation of the Swiss […]

Breguet’s 250th party rolls on with a flying tourbillon and starry dial

Breguet adds the Sidéral 7255 to its growing anniversary lineup – a flying tourbillon with no visible drive and a dial that looks like deep space. Released on June 26, the same date Abraham-Louis Breguet patented the original tourbillon in 1801, the new reference is limited to 50 numbered pieces, so good luck getting your […]

The new Type XX Chronographe 2075 from Breguet. Image: Supplied

Breguet revisits its aviation roots with two new chronographs

Breguet has added two new Type XX chronographs to its collection, each paying tribute to the brand’s 250th anniversary and a legacy tied to aviation. The new Type XX Chronographe 2075 models – one with a black dial and the other in solid silver – draw from a civilian model Breguet introduced in 1955. Both […]